平台经济对零售企业绩效机制的影响——基于新制度主义经济学视角  

Influences of Platform Economy on Retail Enterprise Performance Mechanism—Based on New Institutional Economics Perspective

作　　者：张栋 ZHANG Dong(Forge Business School,Chongqing College of Mobile Communication,Chongqing 401520,China)

机构地区：[1]重庆移通学院淬炼商学院,重庆401520

出　　处：《长春大学学报》2024年第5期39-42,共4页Journal of Changchun University

基　　金：重庆市教育委员会人文社会科学研究规划项目(23SKGH410)。

摘　　要：采用2016—2022年中国沪深A股上市零售企业的数据构建面板固定效应模型,对平台经济影响零售企业绩效的机制进行实证检验。结果表明,平台经济显著促进了零售企业的制度明确性和信用体系建设,进而正向影响企业绩效。同时,企业利润率、注册年限等控制变量对零售企业绩效也有正向影响。Using the data of China s Shanghai-Shenzhen A-share listed retail enterprises from 2016 to 2022,this paper constructs a panel fixed effect model to empirically test the mechanism of platform economy affecting retail enterprise performance.The results show that the platform economy significantly improves the institutional clarity and credit system construction of retail enterprises,and then positively affects the performance of enterprises.At the same time,control variables such as enterprise profit rate and registration period also have positive impacts on retail enterprise performance.

关 键 词：内需循环 平台经济 零售企业 

分 类 号：F272.3[经济管理—企业管理]