二次元文化旅游意向的实证研究——基于“认知—情感”理论  

An Empirical Study on the Tourism Intention of the Second Meta-culture:Based on the Cognitive-Emotion Theory

作　　者：邱爽 QIU Shuang(School of Management,Zhengzhou University,Zhengzhou 450001,Henan,China)

机构地区：[1]郑州大学管理学院,河南郑州450001

出　　处：《旅游研究》2024年第3期87-98,共12页Tourism Research

摘　　要：二次元文化旅游为文旅市场注入新的活力,对旅游业态和方式的改变具有重要的意义。为研究消费者产生二次元文化旅游意向的内在机制,文章基于“认知—情感”理论,引入文化认知与情感联系两个变量,构建二次元文化旅游行为意愿产生的作用模型,并进行实证分析。研究发现:二次元作品、文化认知、情感联系均直接影响二元文化旅游意向;文化认知和情感联系是二次元文化旅游行为意向形成的重要中介因素,且其作用机制大于二次元作品单独对旅游意向的影响;性别、代际与阶层差异的存在使得消费者对于认知、情感存在显著差异。Secondary cultural tourism injects new vitality into the cultural tourism market and has great significance to the change of tourism formats and modes.In order to study the internal mechanism of consumers'second-level cultural tourism intention,this paper introduces the two variables of cultural cognition and emotional connection based on the“cognitive-emotion”theory,constructs the role model of the second-level cultural tourism behaviour intention,and makes an empirical analysis.The results show that the two dimensional works,cultural cognition and emotional connection have a direct influence on the dual cultural tourism intention;cultural cognition and emotional connection are important mediating factors in the formation of the behavioural intention of two-dimensional cultural tourism,and the mechanism of action is greater than the influence of two-dimensional works on tourism intention alone.At the same time,the existence of gender,generation and class differences makes consumers have significant differences in cognition and emotion.

关 键 词：二次元文化 文化认知 情感联系 旅游意向 

分 类 号：F59[经济管理—旅游管理]