提升大众审美素养,构筑南通文化美韵  

Enhancing the Public's Aesthetic Literacy and Constructing the Cultural Beauty of Nantong

作　　者：李兴旺 LI Xingwang(School of Art,Nantong University,Nantong Jiangsu,226000,China)

机构地区：[1]南通大学艺术学院,江苏南通226000

出　　处：《文化创新比较研究》2024年第9期194-198,共5页Comparative Study of Cultural Innovation

基　　金：南通市社科基金项目“提升群众审美素养助力南通文化软实力建设研究”(项目编号:2023BNT008)。

摘　　要：文章旨在概述南通的历史文化特点,深入探究大众审美素养与南通文化建设之间的相互关系,并提出提升大众审美素养、构筑南通文化美韵的有效策略。通过系统梳理南通的历史渊源、文化魅力和传统艺术,揭示了南通深厚的历史文化底蕴。同时,文章也较为深入地剖析了“大众审美”与“大众审美素养”之间的区别和联系,强调大众审美素养对南通文化的塑造作用,以及南通文化如何反哺大众审美素养的提升。在此基础上,进一步提出了地铁宣传、夜校教育和文创品牌三大策略,以期通过多元化的途径和方式,提升南通大众的审美素养,共同构筑南通文化的独特魅力。The article aims to summarize the historical and cultural characteristics of Nantong,explore the relationship between the public aesthetic quality and the cultural construction of Nantong deeply,and put forward effective strategies to improve the aesthetic quality of the public and construct the beauty of Nantong culture.By systematically combing the historical origin,cultural charm and traditional art of Nantong,it reveals the profound historical and cultural deposits of Nantong.At the same time,the article also deeply analyzes the difference and connection between"mass aesthetic"and"mass aesthetic literacy",emphasizing the role of mass aesthetic literacy in shaping Nantong culture,and how Nantong culture supporting the improvement of the public aesthetic literacy.On this basis,three strategies,namely,subway publicity,night school education and cultural and creative brand are further proposed,in order to improve the aesthetic quality of Nantong public through diversified ways,and jointly build the unique charm of Nantong culture.

关 键 词：南通历史文化 南通传统艺术 文化建设 审美素养 建构策略 审美品格 

分 类 号：G127[文化科学]