基于可拓语义的传统纹样在食品包装设计中的应用  

Research on the application of traditional pattern based on extension semantics in food packaging design

作　　者：冯青[1,2] 王琪汀 FENG Qing;WANG Qiting(School of Art,Xi an University of Science&Technology,Xi an,Shaanxi 710054,China;The East-West Cultural Exchange and Design Research Center,Xi an,Shaanxi 710054,China)

机构地区：[1]西安科技大学艺术学院,陕西西安710054 [2]西安科技大学东方文化交流设计研究中心,陕西西安710054

出　　处：《食品与机械》2024年第4期100-106,120,共8页Food and Machinery

基　　金：西安市社会科学规划基金项目(编号:23LW213);教育部人文社会科学研究一般项目(编号:23YJA760025)。

摘　　要：为了满足消费者将传统文化意蕴与食品包装相结合的需求,提出一种可拓语义下的传统纹样特征提取设计研究方法。通过对唐代金银器纹样加以分析筛选,确立目标纹样基元,构建可拓语义模型;对纹样基元进行语义词汇可拓分析,得到最大设计价值区间。利用图解思维对特征语义进行可视化分析,加以形状文法进行推导演变。以某款月饼包装设计为例,采用该方法设计出数款应用方案,并对其进行模糊综合评价,获得了较高满意度。To meet the needs of consumers to combine traditional cultural connotations with food packaging,a research method for extracting traditional pattern features under extensible semantics is proposed.By analyzing and screening the patterns of Tang Dynasty gold and silver artifacts,the target pattern elements were established,and an extensible semantic model was constructed;Perform semantic lexical extension analysis on pattern primitives to obtain the maximum design value range.Visualize and analyze feature semantics using graphical thinking,and derive and evolve them using shape grammar.Taking a certain mooncake packaging design as an example,several design schemes were designed using this method,and fuzzy comprehensive evaluation was conducted on them,achieving high satisfaction.The feasibility and effectiveness of the design method based on extensible semantics have been verified,providing new ideas for the inheritance and development of traditional patterns in modern food packaging design.

关 键 词：包装设计 可拓语义 纹样 形状文法 食品包装 唐代金银器 

分 类 号：TS206.2[轻工技术与工程—食品科学]