课程思政在跨境电商交际英语中的应用研究  

A Study on the Application of Curriculum Ideological and Political Education in Cross-border E-commerce Communicative English

作　　者：陈卓婷[1] 叶贤[1] Chen Zhuoting;Ye Xian(Tianjin City Vocational College,Tianjin 300250)

机构地区：[1]天津城市职业学院,天津300250

出　　处：《天津职业院校联合学报》2024年第4期9-13,共5页Journal of Tianjin Vocational Institutes

摘　　要：跨境电商交际英语是一门以英语为媒介和载体,帮助学生在跨境平台上运用英语进行表达的专业核心课程。教师在授课过程中努力发掘多种思政元素,帮助学生在学习中增长知识、扩大视野、了解多元文化。在未来的跨境交易中不仅可以避免因文化冲突而产生的贸易摩擦,还可以将中国品牌产品和优秀传统文化传播到世界舞台。Cross-border E-commerce Communicative English is a professional core course that uses English as the medium and carrier to help students use English to express themselves on the cross-border platform.In the course of teaching,teachers strive to explore a variety of ideological and political elements to help students increase their knowledge,expand their horizons,and understand diverse cultures in their learning.It can not only avoid trade frictions caused by cultural conflicts,but also spread Chinese brand products and excellent traditional culture to the world stage in future cross-border transactions.

关 键 词：跨境电商交际英语 文化自信 文化冲突 课程思政改革 

分 类 号：G711[文化科学—职业技术教育学]