大规模个性化定制的价值涌现原理——价值共创的新形态  

Value emergence principle of massive personalized customization:New form of value co-creation

作　　者：肖人彬[1] 侯俊东[2] 鲁效平 胡鹏[4] 秦施政 XIAO Renbin;HOU Jundong;LU Xiaoping;HU Peng;QIN Shizheng(School of Artificial Intelligence and Automation,Huazhong University of Science and Technology,Wuhan 430074,China;School of Economics and Management,China University of Geosciences,Wuhan 430074,China;COSMOPlat IoT Technology Co.Ltd.,Qingdao 266103,China;School of Management,Huazhong University of Science and Technology,Wuhan 430074,China;Shangri-La Hotel Management(Shanghai)Co.Ltd.,Shanghai 200120,China)

机构地区：[1]华中科技大学人工智能与自动化学院,湖北武汉430074 [2]中国地质大学(武汉)经济管理学院,湖北武汉430074 [3]卡奥斯物联科技股份有限公司,山东青岛266103 [4]华中科技大学管理学院,湖北武汉430074 [5]香格里拉饭店管理(上海)有限公司,上海200120

出　　处：《南昌工程学院学报》2024年第2期1-8,共8页Journal of Nanchang Institute of Technology

基　　金：国家自然科学基金资助项目(52275249,71874163)。

摘　　要：依托生产模式的三维结构框架,从复杂性视角,针对手工生产、大规模生产、大规模定制、大规模个性化和大规模个性化定制等主要生产模式,分析其中从价值交易到价值共创再到价值涌现的价值生成演化历程,提炼出客户维、生产维和服务维3个维度下的价值生成路径。基于局部作用导致整体涌现的系统科学观念,揭示出大规模个性化定制的价值涌现原理,明确了该原理的基本内涵。人单合一是大规模个性化定制的一种具体实现,其价值创造规律遵从价值涌现原理。生态价值是人单合一价值创造的源泉,海尔的超模块平台组织结构可实现人单合一中的价值涌现。大规模个性化定制的价值生成过程具有涌现性特征,它以价值涌现的方式表现出来,是价值共创的一种新形态。Based on the three-dimensional structural framework of production modes,the evolution of value generation from value transaction to value emergence via value co-creation is analyzed from the perspective of complexity in terms of such main production modes as craft production,mass production,mass customization,mass personalization and massive personalized customization.Then,the value generation paths are extracted under the three dimensions of customer dimension,production dimension and service dimension.Based on the concept of systems science that local action leads to overall emergence,the principle of value emergence of massive personalized customization is revealed,and the basic connotation of the principle is confirmed and scientifically expressed.RenDanHeYi is a specific implementation of massive personalized customization,and its value creation law follows the principle of value emergence.The analysis shows that ecological value is the source of value creation in RenDanHeYi,and Haier’s super-modular platform organizational structure can realize the value emergence in RenDanHeYi.The value formation process of massive personalized customization has emergent characteristics,which is expressed in the way of value emergence and is a new form of value co-creation.

关 键 词：大规模个性化定制 价值涌现 价值共创 人单合一 系统科学 复杂性 精准服务 生态型企业 

分 类 号：F274[经济管理—企业管理]