大数据驱动的产品创新商务智能——基于SSP框架的分析  

Business Intelligence for Big Data⁃Driven Product Innovation:Analysis of the SSP Framework

作　　者：谢康[1] 卢鹏 夏正豪 XIE Kang;LU Peng;XIA Zheng-hao(School of Business,Sun Yat-sen University,Guangzhou 510000,China)

机构地区：[1]中山大学管理学院,广东广州510000

出　　处：《财经问题研究》2024年第4期33-44,共12页Research On Financial and Economic Issues

基　　金：国家自然科学基金重点项目“互联网环境下大数据驱动的企业与用户互动创新理论、方法和应用研究”(71832014);国家自然科学基金重点项目“制造企业数字化转型与管理适应性变革研究”(72032009);国家社会科学基金重大项目“人工智能对制造业转型升级的影响与治理体系研究”(23&DA091)。

摘　　要：人工智能改变产品创新主体,引发产品创新战略与流程变革。本文依据大数据合作资产理论,从企业与用户互动的适应性创新视角,通过逻辑推演分析提出大数据驱动的产品创新商务智能主体—战略—流程框架,以探讨人工智能影响制造产品创新的新机制。研究表明:首先,人与人工智能双向卷入形成要素组合与知识积累的双向反馈式增强机制,促使创新主体发生结构性改变,形成产品创新战略与流程变革的新基础。其次,企业人工智能认知战略与竞争战略、组织文化、商业模式和生态系统的匹配,共同影响人工智能在创新流程中的一体化应用。最后,模糊前端的全流程扩散、需求—解决方案对的非线性迭代和智能制造的生成式自测构成大数据驱动的产品创新流程的新特征。研究表明,主体—战略—流程框架适合分析大数据驱动的产品创新商务智能的新机制,可为人工智能与产品创新的关系研究提供新视角。ChatGPT has been elected as the first non-human Nature’s 10,indicating that the new social subject status of artificial intelligence(AI)large models in scientific development is widely recognized.In the field of product innovation,research on the impact mechanism of AI is characterized by multiple perspectives,dimensions and levels,but the core research topics still revolve around the reconfiguration of various processes of product innovation,and the cost decreasing and benefit increasing of the whole value chain powered by AI.China has not yet formed a clear answer to the questions of how AI affects the development of business intelligence for product innovation,and what new foundations are formed at the strategic and development level of product innovation by its influence mechanism.This paper proposes a big data⁃driven subject⁃strategy⁃process(SSP)analysis framework of business intelligence for big data⁃driven product innovation through logical deduction analysis from the perspective of adaptive innovation in the interaction between the enterprise and the user,in order to explore the new mechanism of AI influencing the innovation of manufacturing products.The paper concludes that AI changes the subjects of product innovation and thus triggers changes in the strategy and process of product innovation.First,the bidirectional feedback enhancement mechanism of element combination and knowledge accumulation formed by two⁃way involvement of people and AI makes structural changes in product innovation subjects,forming a new foundation for the changes in product innovation strategy and process.Second,the matching of enterprise AI cognitive strategy with competitive strategy,organizational culture,business model and ecosystem jointly affects the integrated application of AI in product innovation process.Third,the full⁃process diffusion of fuzzy front⁃end,nonlinear iteration of need⁃solution pairs,and generative self⁃testing of smart manufacturing constitute new features of the big data⁃driven prod

关 键 词：人工智能 产品创新 商务智能 大数据合作资产 SSP框架 

分 类 号：F272[经济管理—企业管理] C931.6[经济管理—国民经济]