公共数字文化移动服务平台用户隐性需求和显性需求识别  

Identification of Implicit and Explicit Needs of Users of Public Digital Culture Mobile Service Platform

作　　者：贾宇婷 吴丹[1,2] JIA Yuting;WU Dan

机构地区：[1]武汉大学信息管理学院 [2]武汉大学人机交互与用户行为研究中心

出　　处：《图书馆论坛》2024年第4期93-103,共11页Library Tribune

基　　金：国家社会科学基金重大项目“面向三大公共数字文化工程资源融合的多语言信息组织与检索研究”(项目编号:19ZDA341)研究成果。

摘　　要：识别用户对公共数字文化移动服务平台的隐性需求和显性需求,进行满意度分析,能够助益公共数字文化移动服务平台建设。文章构建公共数字文化移动服务平台的隐性需求和显性需求识别模型,运用mESM移动经验取样法、归纳式内容分析法,以故宫陶瓷馆三类移动服务平台为例,通过具体实践得到用户理想的公共数字文化移动服务平台和三种移动服务平台的隐性需求和显性需求识别结果及三种移动服务平台各指标要素的满意度,并进行关联对比分析。结果发现:用户更满意小程序,且平台的美观性和是否能提升个人素养会对满意度产生显著的正向影响关系。文章从需求和平台两方面提出公共数字文化移动服务平台优化建议。Identifying users’implicit and explicit needs and conducting satisfaction analysis can help the construction of public digital culture mobile service platforms.This paper develops an implicit demand and explicit demand recognition model of public digital culture mobile service platform,and uses the methods of mESM mobile experience sampling and inductive content analysis to study the three types of mobile service platforms of the Palace Ceramics Museum.Through specific practices,it obtains the ideal public digital culture mobile service platform for users,the identification results of hidden and explicit demand for the three mobile service platforms and the satisfaction of each index of the three mobile service platforms,and conducts correlation and comparative analysis.The results show that users are more satisfied with the Mini-Program,and the aesthetics of the platform and the ability to improve personal literacy have a significant positive impact on satisfaction.This paper proposes some suggestions for optimizing the public digital culture mobile service platform in terms of both demand and platform.

关 键 词：公共数字文化移动服务平台 隐性需求 显性需求 KANO模型 移动经验取样法 

分 类 号：G250.7[文化科学—图书馆学] G252