KANO模型在VR家具购物中的应用——洞察设计决策  

Applying the KANO Model to VR Furniture Shopping:Insights into Design Decisions

作　　者：王伯勋[1] 胡欣 Wang Boxun;Hu Xin

机构地区：[1]澳门城市大学创新设计学院,中国澳门999078

出　　处：《家具与室内装饰》2024年第4期74-79,I0005,共7页Furniture & Interior Design

基　　金：国家社会科学基金艺术学重大项目(22ZD17);澳门特别行政区科学技术发展基金资助(0036/2022/A)。

摘　　要：本文以用户为中心的视角,深入探讨VR(虚拟现实)如何改善在线家具的购物体验。这项研究通过比较线上和线下用户的家具购买过程,分析物理和虚拟环境中家具购物体验的研究现状,采用KJ法获取用户需求的考量维度:VR家具购物体验、VR系统与环境和VR特征,通过用户行为定义16项功能需求。以kano模型收集有效样本,进行用户需求和功能优先级分析,聚焦VR系统的具体优化功能,构建产品的信息架构及产品与用户的互动方式。运用可用性测试和专家访谈法对VR系统原型进行测试,测试结果表明,此种设计策略可提升VR在线家具系统的用户购物体验。这项研究对于开发符合用户需求,以及用户期望的VR在线家具购物系统具有参考意义。From a user-centric perspective,this paper is an in-depth exploration of how virtual reality(VR)can enhance the online furniture shopping experience.This project analyzes the current research status of furniture shopping experience in physical and virtual environments by comparing the furniture shopping process of online and offline users and adopts the KJ method to obtain the dimensions of user requirements:the VR furniture shopping experience,VR systems and environments,and VR features,and defines 16 functional requirements through user behaviors.The kano model is used to collect valid samples,perform user requirements and functional priority analysis,focus on specific optimized functions of the VR system,and construct the information architecture of the product and the way of interaction with users.The prototype of the VR system was tested using usability testing and the expert interview method,and the test results showed that this design strategy can improve the user's shopping experience with the VR online furniture system.This research is informative for the development of a VR online furniture shopping system that meets users'needs and expectations.

关 键 词：KANO模型 需求排序 VR在线家具 用户体验 

分 类 号：TS664.1[轻工技术与工程]