浅析电商视频广告动态分镜剪辑技巧  

Analysis of Dynamic Segmentation Editing Techniques for E-Commerce Video Advertisements

作　　者：仝笑一 TONG Xiaoyi(Department of Information Engineering,Henan Vocational College of Industry and Information Technology,Jiaozuo,Henan 454000,China)

机构地区：[1]河南工业和信息化职业学院信息工程系,河南焦作454000

出　　处：《焦作大学学报》2024年第1期29-32,共4页Journal of Jiaozuo University

摘　　要：电商视频广告动态分镜融商业性和视听语言艺术为一体,优秀的电商视频广告动态分镜剪辑,在提升企业品牌形象,塑造产品品牌价值方面起着举足轻重的作用。通过从电商视频广告动态分镜的艺术特点、镜头语言、声画关系、剪辑方式展开阐述,探寻制作高质量的商业视频广告的方法。The dynamic storyboarding of e-commerce video advertisements integrates commercialization and audiovisual language art.Excellent dynamic storyboarding editing of e-commerce video advertisements plays a crucial role in enhancing corporate brand image and shaping product brand value.By elaborating on the artistic characteristics,camera language,sound&picture relationships,and editing methods of dynamic segmentation in e-commerce video advertisements,this article explores methods for producing high-quality commercial video advertisements.

关 键 词：视频广告 广告动态分镜剪辑 镜头组接 

分 类 号：G206[文化科学—传播学]