国家形象与中德关系:中德主流媒体对“德国总理朔尔茨首次访华”的新闻建构比较研究  

Crafting National Image through International Media:A Comparative Analysis of China-German Relations in the Coverage of Chancellor Scholz’s Inaugural Visit to China

作　　者：张世胜[1] 许楷 Zhang Shisheng;Xu Kai(School of European Studies at Xi’an International Studies University;Xi’an International Studies University)

机构地区：[1]西安外国语大学欧洲学院,西安710128 [2]西安外国语大学研究生院,西安710128

出　　处：《区域国别学刊》2024年第3期89-103,157,共16页COUNTRY AND AREA STUDIES

摘　　要：在国家形象建设中,国际传播至关重要。有效的国际传播策略有助于讲好中国故事,传播好中国声音,展现可信、可爱、可敬的中国形象。党的二十大闭幕后,德国总理朔尔茨(Olaf Scholz)作为首位访华的西方大国领导人备受外界关注,表明了德国作为中国重要外交伙伴的地位。本研究选取中国和德国各5家主流媒体对“德国总理朔尔茨首次访华”的新闻报道为分析样本,利用KH Coder软件进行文本挖掘并梳理报道热点,从框架理论的视角,分析对比中德主流媒体对“德国总理朔尔茨首次访华”报道的新闻框架,透视传播倾向,解析态度立场。研究发现,中德主流媒体的新闻建构存在差异。中国主流媒体主要从经济角度出发,德国主流媒体则倾向于从政治角度进行报道分析。对此,本文探究中德主流媒体报道差异的原因,并探讨向德国讲好中国故事的启示。The construction of a national image is significantly influenced by international media narratives,which play a pivotal role in shaping perceptions through strategic communication.This is particularly relevant for China,as it endeavors to articulate its narratives globally,striving to portray an image that is trustworthy,appealing,and dignified.In the context of China-German relations,the visit of German Chancellor Olaf Scholz to China—the first by a Western leader following the 20th National Congress of the Communist Party of China—serves as a focal point for examining media coverage and its implications for bilateral perceptions.This study employs a comparative analysis of news content from five leading media outlets in both China and Germany,utilizing text mining software KH Coder to extract prevalent themes in the coverage of Chancellor Scholz’s visit.Through the lens of framing theory,the research contrasts the narrative frameworks employed by Chinese and German media,aiming to uncover the underlying trends in news construction and the portrayed attitudes and positions of the respective media landscapes.The findings reveal a divergence in focus,with Chinese media predominantly framing the visit within an economic context,whereas German media emphasize political dimensions.This paper delves into the factors contributing to these disparities and discusses strategies for effectively communicating China’s story within the German media sphere.

关 键 词：框架理论 新闻框架 文本挖掘 态度立场 

分 类 号：G206[文化科学—传播学]