分布式光伏开发公众评论的情感倾向及引导策略  

Emotional Tendencies of Public Comments and Guidance Strategies on Distributed Photovoltaic Development

作　　者：吕涛[1,2] 孟祥蕴 LYU Tao;MENG Xiangyun

机构地区：[1]中国矿业大学经济管理学院 [2]中国矿业大学碳中和与能源战略智库

出　　处：《中国矿业大学学报（社会科学版）》2024年第3期115-128,共14页Journal of China University of Mining & Technology(Social Sciences)

基　　金：国家自然科学基金项目“消纳保障机制下考虑波动性可再生能源整合的电源规划模型及应用”(项目编号:72074212);中国矿业大学基本科研业务费项目“新能源产输储用协同发展的机制与政策研究”(项目编号:2022ZDPYSK04)。

摘　　要：整县推进屋顶分布式光伏开发试点工作的实施,推动了分布式光伏的快速发展,也引发了公众在社交媒体上的热烈讨论,其中不乏有大量的负面评论。这些评论一方面映射了分布式光伏开发实际操作中存在的乱象和问题,另一方面也使公众对分布式光伏开发产生了极大的误解和偏见,进而阻碍了分布式光伏开发的进程。当前对分布式光伏开发公众认知和采纳意愿的研究以问卷调查为主,缺乏基于评论数据的研究。以整县推进屋顶分布式光伏开发为背景,基于抖音评论数据,利用情感分析与BERTopic主题建模方法,探讨了公众对分布式光伏开发的情感倾向及主题特征。研究结果表明,公众评论以负面为主,在时间上波动较大,且与媒体负面报道有较大的关联性,评论数量在空间上呈集中分布态势,与试点县域数量、分布式光伏开发进度密切相关;公众正面情绪主要源于国家推广力度及政府监管强度,负面情绪主要源于公众对“光伏骗局”的担忧。结合以上结果,从政府监管、舆论引导、后期保障三个方面提出了屋顶分布式光伏发展的政策建议。The implementation of the pilot work of promoting rooftop distributed photovoltaic(PV)development in the whole county has promoted the rapid development of distributed PV,and also triggered heated public discussions on social media platforms,including a substantial number of negative comments.These comments,on the one hand,reflect the chaos and issues existing in the actual operation of distributed PV development,and on the other hand,cause great misunderstandings and biases among the public towards distributed PV development,which in turn hinders the process of distributed PV development.Currently,research on public awareness and adoption willingness of distributed photovoltaic development primarily relies on questionnaire surveys,with a lack of studies based on comment data.In the context of promoting rooftop distributed photovoltaic development in the whole county,public sentiment tendencies and thematic characteristics are categorized using sentiment analysis and BERTopic modeling methods based on comment data from Douyin.The results of the study show that public comments are predominantly negative,fluctuate greatly in time,and have a greater correlation with negative media reports,and the number of comments is spatially distributed in a centralized manner,which is closely related to the number of pilot counties and the progress of distributed PV development.The positive public emotions mainly come from the national promotion efforts and government regulatory intensity,while negative emotions are primarily due to public concerns over the"PV scam".Combined with the above findings,the policy recommendations for the development of distributed PV are put forward in three aspects,namely,government regulation,public opinion guidance,and late protection.

关 键 词：分布式光伏 公众评论 情感分析 主题建模 

分 类 号：F299.2[经济管理—国民经济]