论国际传媒产品消费环节价值认可的路径  

On the Path of Value Recognition in International Media Products Consumption

作　　者：刘建华[1] LIU Jianhua(Media Research Institute,Chinese Academy Press and Publication,Beijing 100073,China)

机构地区：[1]中国新闻出版研究院传媒研究所,北京100073

出　　处：《南海学刊》2024年第3期42-52,共11页The Journal of South China Sea Studies

基　　金：中央级公益性科研院所基本科研业务费专项资金资助项目(2020-Y-Y-CM-105)。

摘　　要：国际传媒产品进入到消费环节,规避文化差异,减少文化折扣,最大化使东道国消费者接受的战略选择就是获得消费者对传媒产品的价值认可。以国际市场为目标的传媒产品生产者,要深刻认识到国际接受中的文化差异障碍,尽力获得消费者对自己文化价值观的认可,力争以平等的交换环境实现传媒产品的最大化接受。实现价值认可的路径主要体现为三个方面:首先,文化间性为塑造和把握国家间文化主体关系提供理论支撑;其次,共通的意义空间是国家族群间理解沟通、价值认可、行动支持的必要条件;最后,精神效用补偿是国际传媒产品消费的目标和底线。The strategic of avoiding cultural differences,reducing cultural discounts,and maximizing acceptance by consumers in the host country choice for international media products to enter the consumption stage is to obtain consumer recognition of the value of media products.Producers of media products aiming at the international market should be deeply aware of the obstacles of cultural differences in the international acceptance,try their best to obtain consumers'recognition of their own cultural values,and strive to maximize the acceptance of media products in an equal exchange environment.The path to realize the recognition of values is mainly embodied in three aspects:firstly,the interculturality provides theoretical support for shaping and grasping the cultural subject relationship between countries.Secondly,the common meaning space is the necessary condition for understanding,communication,value recognition and action support among national communities.Finally,spiritual utility compensation is the goal and bottom line of the international media product consumption.

关 键 词：国际传媒产品 文化间性 共通的意义空间 精神效用补偿 

分 类 号：G206[文化科学—传播学]