海南少数民族节日民俗文化的传播特质与传播策略研究——基于知识共享视角  

Research on the Characteristics and Strategies of Dissemination of the Festival Folk Culture of Hainan’s Minority:Based on a Knowledge Sharing Perspective

作　　者：曾月[1] 周彦儗 周天旻[3] ZENG Yue;ZHOU Yanni;ZHOU Tianmin(Hainan Provincial Library,Haikou 570203,China;People’s Creativity,People’s Daily,Beijing 100190,China;Library of Hainan Medical College,Haikou 571199,China)

机构地区：[1]海南省图书馆,海南海口570203 [2]人民日报社人民创意,北京100190 [3]海南医学院图书馆,海南海口571199

出　　处：《南海学刊》2024年第3期66-75,共10页The Journal of South China Sea Studies

基　　金：海南省哲学社会科学规划课题〔HNSK(YB)22-93〕;海南省高等学校科学研究项目(Hnky2022ZD-15)。

摘　　要：海南少数民族节日民俗文化经过与多种文化的长期交融和相互作用,已发展成为一种具有原生态特色、多样化、丰富内容及深厚文化底蕴的独特文化形态,有着独特的传播特质。通过探讨海南少数民族节日民俗文化的特点与价值,基于民俗文化知识共享的视角,从人际传播、专业媒介传播、社交媒体传播和图书馆等公共文化机构传播诸多角度,阐述海南少数民族节日民俗文化传播内容特色化且多元化、传播主体全民性且多样化的两大传播特质,认为“共创、共享”是民族文化认同和发展的重要途径。同时,分析了制约海南少数民族节日民俗文化传播的四大因素,提出了重视节日民俗文化保护,发挥少数民族节日效应,加大人才培养与引进力度,促进节日与品牌塑造共生等策略。After long-term blending and interaction with various cultures,the festival folk culture of ethnic minority in Hainan has developed into a unique cultural form with original ecological characteristics,diversity,rich content and profound cultural heritage,and has unique communication characteristics.This paper discusses the characteristics and values of festival folk culture of Hainan’s ethnic minority,based on the perspective of folk culture knowledge sharing,from the perspectives of interpersonal communication,professional media communication,social media communication,dissemination by libraries,public cultural institutions and so on,expounds the two major communication characteristics of festival folk culture of ethnic minority in Hainan,which are characteristic and diversified in content,and universal and diversified in communication subjects.It is believed that“co-creation and sharing”is an important way to identify and develop national culture.At the same time,it analyzes the four major factors that restrict the communication of festival folk culture of ethnic minority in Hainan,and then puts forward strategies such as paying attention to the protection of festival folk culture,giving full play to the effect of ethnic minority festivals,increasing personnel training and introduction of talents,and promoting the symbiosis of festivals and brand building.

关 键 词：海南 少数民族节日 民俗文化 传播策略 知识共享 

分 类 号：K892.11[历史地理—民俗学] G127[历史地理—历史学]