基于网络经济的鞋类企业电商发展创新策略  

Innovation Strategy of Shoe Enterprises based on Network Economy

作　　者：郑茜 ZHENG Xi(Jianghua Yao Autonomous County Vocational Secondary School,Yongzhou 425000,China)

机构地区：[1]湖南江华瑶族自治县职业中专学校,湖南永州425000

出　　处：《鞋类工艺与设计》2024年第9期12-14,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：技术的发展使得互联网技术已经渗透到各行各业的发展中,因互联网技术而兴起的网络经济给予企业带来了更多的发展可能性和利润增长空间,鞋类企业也在互联网的发展中获得了更多的发展生机。在探讨网络经济相关概念的基础上,研究网络经济对鞋类企业发展的影响,分析鞋类企业电商发展困境,提出有效的策略,做好基于网络经济的鞋类企业电商发展创新。The development of technology makes internet technology has penetrated into the development of all walks of life.The network economy emerging due to internet technology has brought more development possibilities and profit growth space to enterprises,and shoe enterprises have also gained more development vitality in the development of the internet.On the basis of discussing the related concepts of network economy,we study the influence of network economy on the development of shoe enterprises,analyze the development difficulties of the e-commerce of shoe enterprises,and put forward effective strategies to do a good job in the development and innovation of the e-commerce of shoe enterprises based on the network economy.

关 键 词：互联网技术 网络经济 鞋类企业 电商发展 

分 类 号：F274[经济管理—企业管理]