基于网络文本分析的文化遗产生态环境游客感知及其对遗产旅游形象影响研究——以南京明城墙为例  

Research on the Tourists’Perception of Cultural Heritage Ecological Environment and Its Impact on Heritage Tourism Image Based on Network Text Analysis:Taking Nanjing Ming City Wall as an Example

作　　者：张维亚[1] 汤澍[1] 陈玲玲[1] 徐敏 ZHANG Weiya;TANG Shu;CHEN Lingling;XU Min(College of Humanities,Jinling Institude of Technology,Nanjing Jiangsu 210013,China)

机构地区：[1]金陵科技学院人文学院,江苏南京210013

出　　处：《生态经济》2024年第6期135-140,171,共7页Ecological Economy

基　　金：国家自然科学基金项目“基于地理位置数据分析的游客流动复杂网络多尺度演化及其组织模式——以长三角地区为例”(42101233);教育部人文社会科学研究项目“城市群旅游目的地景观演变、环境效应及生态网络构建研究”(18YJCZH012)。

摘　　要：为深入了解游客生态环境感知对文化遗产地旅游形象的影响,以南京城墙为考察样本,基于内容分析法,采用2018—2022年的网络数据,分别利用词频分析、语义网络分析和情感分析进行评价和预测。研究表明:网络文本能较为客观地获取生态环境对文化遗产形象的影响程度,从而更全面地了解城市文化遗产形象形成的内在机制;游客对南京城墙文化遗产环境感知以正面情绪为主,在游客的情绪感知中生态环境影响着游客的整体形象感知;作为生态环境要素,水环境和植物景观对文化遗产形象的影响尤为显著;游客对其遗产形象的感知同时体现在历史文化价值和生态环境价值上,成熟的文化遗产型旅游目的地必须重视生态环境和自然景观保护与塑造;改善与提升城市文化遗产形象,需要同时满足游客的文化需求和生态需求,实现旅游开发与遗产保护的良性互动。因此,管理者和经营者应从改善文化遗产景区绿化景观,做好水体保护,控制污染气体排放,做好垃圾分类管理,改善景区整洁环境。In order to deeply understand the impact of tourists’ecological environment perception on the tourism image of cultural heritage sites,the Nanjing City Wall is taken as an investigation sample.Based on the content analysis method,and the network data from 2018 to 2022 are used for evaluation and prediction,word frequency analysis,semantic network analysis and emotional analysis are respectively adopted.The research shows that the network text can objectively obtain the impact of the ecological environment on the image of cultural heritage,so as to better understand the internal mechanism of the formation of the image of urban cultural heritage.The tourists’perception of the cultural heritage environment of Nanjing City Wall is mainly positive,and the ecological environment affects the overall image perception of tourists in the emotional perception of tourists.As ecological environment elements,water environment and plant landscape have a particularly significant impact on the image of cultural heritage.Tourists’perception of their heritage image is reflected in both historical and cultural values and ecological environment values.Mature cultural heritage tourism destinations must attach importance to the protection and shaping of the ecological environment and natural landscape.To improve and enhance the image of urban cultural heritage,it is necessary to meet the cultural and ecological needs of tourists at the same time,so as to realize the positive interaction between tourism development and heritage protection.Therefore,managers and operators should improve the greening landscape of cultural heritage scenic spots,protect water bodies,control the emission of pollution gases,manage garbage classification,and improve the clean environment of scenic spots.

关 键 词：内容分析法 文化遗产 生态环境感知 遗产旅游形象 

分 类 号：F592.3[经济管理—旅游管理] X196[经济管理—产业经济]