跨模态生成技术下面向文化产品的概念设计方法研究  

RESEARCH ON CONCEPTUAL DESIGN OF CULTURAL PRODUCTS UNDER CROSS-MODAL GENERATION TECHNOLOGY

作　　者：朱上上[1] 徐铭铭 ZHU SHANGSHANG;XU MINGMING

机构地区：[1]浙江工业大学设计与建筑学院

出　　处：《设计》2024年第9期14-18,共5页Design

基　　金：浙江省大学生科技创新活动计划项目“基于用户动态评论的文化产品优化设计系统研究”项目编号:2022R403B072。

摘　　要：文化产品是传承传统文化的重要方式,但目前市场同质化严重,设计研究效率低,人力成本高。跨模态生成技术可实现文化产品数字原型快速生成迭代,是数字化创新的有效途径。文章提出了一种将跨模态生成技术与当前文化产品概念设计过程相结合的方法。根据文化产品特点和跨模态生成技术特点,结合文化意象层次知识,将设计过程中需要人为处理的大量跨模态设计任务,通过跨模态技术处理传递设计信息,快速生成创新概念方案,并对此设计方法流程进行研究。以“基于海晏河清文化的加湿器”为例,进行有效设计实践,获得相关文化产品初步概念设计方案。利用该概念设计方法可以促进文化产品概念设计阶段快速迭代,为文化产品的创新和发展提供有力支持。Cultural products are an important carrier of traditional culture,but the current cultural product market is seriously homogeneous,with low design and research efficiency and high labor costs.Realizing the rapid generation and iteration of digital prototypes of cultural products through crossmodal generation technology is an effective way to realize the digital innovation of cultural products.This article explores the way to combine cross-modal generation technology with it by studying the current conceptual design methods of cultural products.According to the characteristics of cultural products and the characteristics of cross-modal generation technology,combined with the level knowledge of cultural imagery,a large number of cross-modal design tasks that need to be handled by humans in the design process are processed and transmitted through cross-modal technology to quickly generate innovative concept solutions,and study the design process.Taking the“humidifier based on Haiyan Heqing culture”as an example to carry out effective design practice,the preliminary conceptual design scheme of related cultural products was obtained.Cross-modal generation technology can promote the rapid iteration of the concept design stage of cultural products,and provide strong support for the innovation and development of cultural products.

关 键 词：文化产品 概念设计 跨模态 多模态 数字技术 

分 类 号：J52[艺术—艺术设计]