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作 者:赵明[1,2] ZHAO Ming(School of Management,University of Science and Technology of China,Hefei 230026,Anhui,China;Department of Management Engineering,Anhui Communications Vocational and Technical College,Hefei 230051,Anhui,China)
机构地区:[1]中国科学技术大学管理学院,安徽合肥230026 [2]安徽交通职业技术学院管理工程系,安徽合肥230051
出 处:《山西师范大学学报(自然科学版)》2024年第2期111-118,共8页Journal of Shanxi Normal University(Natural Science Edition)
基 金:2021年安徽省高校国内访学研修项目(gxgnfx2021091);2020年安徽省高校人文社会科学重点项目“供应链绿色技术与绿色金融协同创新机制研究”(SK2020A0814).
摘 要:在一个由单个供应商、制造商和零售商组成的绿色供应链中,制造商作为核心企业,为其上游供应商和下游零售商分担绿色研发和绿色宣传费用,可以有效激励他们提高各自的绿色研发水平和绿色宣传水平,从而增加市场需求以及供应链各方利润;供应链进行一体化绿色研发和宣传合作能够使供应链整体绿色水平、市场需求和各方利润达到最大;当供应商、零售商同时分担制造商的绿色研发费用时,供应链各方利益可以实现协调,达到一体化决策时的利润水平.In a green supply chain composed of a single supplier,manufacturer and retailer,as the core en-terprise,the manufacturer shares green R&D and green advertising costs for his upstream supplier and down-stream retailer,which can effectively motivate them to improve their respective green R&D and green advertising levels,thereby increasing the market demand and profits for all parties in the supply chain.Integrated green R&D and promotional cooperation can maximize the overall green level,market demand and profits of all parties.When the supplier and retailer simultaneously share the green R&D costs of the manufacturer,the interests of all parties in the supply chain can be coordinated to achieve the profit level of integrated decision-making.
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