绿色供应链视角下农村电商冷链物流配送体系绿色创新研究  

Research on Green Innovation of Cold Chain Logistics Distribution System of Rural E-commerce from the Perspective of Green Supply Chain

作　　者：薛冰欣 谢泗薪 樊舒琪 张梦迪 胡琬晶 XUE Bingxin;XIE Sixin;FAN Shuqi;ZHANG Mengdi;HU Wanjing(School of Transportation and Civil Engineering,Nantong University,Nantong 226019,China)

机构地区：[1]南通大学交通与土木工程学院,江苏南通226019

出　　处：《物流科技》2024年第11期152-154,共3页Logistics Sci-Tech

基　　金：2023年度江苏高校哲学社会科学研究重大项目“长三角数字经济发展视角下韧性物流引领低碳转型路径创新与战略设计”(2023SJZD028)。

摘　　要：随着现代消费方式的快速升级、食品安全意识的不断提高以及电子商务的蓬勃发展,人民对生鲜商品的需求日益增大,农村电商冷链物流配送也愈显重要。因此,从绿色供应链视角研究农村电商冷链物流配送体系的绿色创新,具有较大的现实意义与应用价值。文章从农村电商、冷链物流、配送体系、绿色供应链等理论探讨入手,首先设计农村电商冷链物流配送体系评价指标;然后运用熵权法结合模糊综合评价法测算各项指标的权重与得分,并进行评价和分析;最后在此基础上,构建农村电商绿色供应链的战略运作模式,制定农村电商冷链物流配送的绿色创新策略。With the rapid upgrading of modern consumption mode,the continuous improvement of food safety awareness and the vigorous development of e-commerce,people's demand for fresh goods is increasing,and rural e-commerce cold chain logistics distribution is also becoming increasingly important.Therefore,it is of great practical significance and application value to study the green innovation of rural e-commerce cold chain logistics distribution system from the perspective of green supply chain.This paper starts from the theoretical discussion of rural e-commerce,cold chain logistics,distribution system,green supply chain,etc.,and first designs the evaluation indicators of rural e-commerce cold chain logistics distribution system;then it uses the entropy weight method and fuzzy comprehensive evaluation method to calculate the weight and score of each index,and carries out evaluation and analysis;finally,on this basis,this paper constructs the strategic operation mode of rural e-commerce green supply chain,and formulates the green innovation strategy of rural e-commerce cold chain logistics distribution.

关 键 词：绿色供应链 农村电商 冷链物流 物流配送体系 

分 类 号：F274[经济管理—企业管理]