我国民族地区乡村旅游营销策略创新研究——以天祝藏族自治县为例  

Research on Innovative Marketing Strategies for Rural Tourism in Ethnic Regions of China——Take Tianzhu Tibetan Autonomous County as an Example

作　　者：王文秀 Wang Wenxiu(Business School,Guizhou University of Finance and Economics,Guiyang 550025,Guizhou,China)

机构地区：[1]贵州财经大学工商管理学院,贵州贵阳550025

出　　处：《农业技术与装备》2024年第5期66-68,共3页Agricultural Technology & Equipment

摘　　要：民族地区因其独特的自然风光和丰富的民俗文化,成为乡村旅游的热门目的地,但游客不仅仅满足于简单的观光游览,还会更为注重体验、休闲和度假。因此,民族地区乡村旅游应该不断创新营销策略,以满足游客的多样化需求。以天祝藏族自治县为研究对象,从可持续发展理论的角度对其乡村旅游进行了讨论,以期为其他民族地区提供借鉴,进而促进当地经济的发展。Because of its unique natural scenery and rich folk culture,ethnic areas have become popular destinations for rural tourism,but tourists are not only satisfied with simple sightseeing,but also pay more attention to experience,leisure and vacation.Therefore,rural tourism in ethnic areas should constantly innovate marketing strategies to meet the diversified needs of tourists.Taking Tianzhu Tibetan Autonomous County as the research object,this paper discussed its rural tourism from the perspective of sustainable development theory,in order to provide reference for other ethnic areas and promote the development of local economy.

关 键 词：民族地区 乡村旅游 营销策略 天祝藏族自治县 

分 类 号：F592[经济管理—旅游管理]