数字信息技术赋能当代文化产业新型生态圈  

The Empowerment of Contemporary Cultural Industry with a New Ecosystem trough Digital Information Technology

作　　者：傅才武[1] 明琰 Fu Caiwu;Ming Yan

机构地区：[1]武汉大学国家文化发展研究院,湖北武汉430072

出　　处：《复印报刊资料（文化创意产业）》2023年第3期9-17,共9页CULTURAL INNOVATION INDUSTRY

基　　金：国家社会科学基金艺术学重大项目“文化和旅游融合视野下长江文化保护传承弘扬研究”(21ZD04)。

摘　　要：数字信息技术在文化行业的广泛应用,不但推动传统文化产业的“内容活化”和结构升级,还推动文化生产方式、文化传播方式、文化流通方式和文化消费模式的变革,引发了文化市场结构和文化产业结构的链式反应,而且正在重建当代中国文化产业全新的数字生态圈。这一环境的变化,促使我国文化产业由传统类型技术支撑下的“规模扩张”,向数字平台技术支撑下“内涵更新”的转变。21世纪20年代数字信息技术进入元宇宙的新阶段,加速了文化产业数字生态圈的重建进程,正在改变当代文化产业的演进轨迹,并重新定义当前和未来中国文化产业“高质量发展”的基本内涵。The wide application of digital information technology in the cultural industry not only promotes the"content activation"and industrial upgrading of the traditional cultural industry,but also promotes the transformation of cultural production mode,cultural communication mode,cultural circulation mode and cultural consumption mode.In addition,it leads to the structural chain reaction of cultural market and cultural industry,and is gradually reconstructing a new digital ecosystem of China's contemporary cultural industry.Since the supporting external technical environment has changed from the traditional"type technology"into"digital-platform technology",the development of China's cultural industry changes from the"scale expansion"to"content renovation"accordingly.In the 2020s,digital information technology enters a new stage of Metaverse,which will not only profoundly affect the evolution track of contemporary cultural industry,accelerate the reconstruction process of digital ecosystem of cultural industry,but also redefine the connotation of"high-quality development"of China's cultural industry at present and in the future.

关 键 词：数字技术 文化产业 元宇宙 文化科技融合 文化生态圈 

分 类 号：G124[文化科学]