模因论视角下的舆情危机应对话语互文策略研究  

A Study on the Discourse Intertextual Strategies for Dealing with Public Opinion Crisis Under the Memetics Perspective

作　　者：杨家勤[1] 吴欣玥 YANG Jiaqin;WU Xinyue(Hefei Normal University,Hefei Anhui 230601)

机构地区：[1]合肥师范学院,安徽合肥230601

出　　处：《浙江万里学院学报》2024年第3期61-67,共7页Journal of Zhejiang Wanli University

基　　金：安徽省2023年度哲学社会科学项目“舆情危机应对跨圈叙事”(AHSKY2022D004)。

摘　　要：舆情危机应对话语旨在回答质疑、引导舆情向好发展,关键是要说服受众接受舆情引导。为此舆情危机应对话语不仅需要引用亲历者权威、官方权威、机构权威等提升话语权威,还需要引经据典甚至运用不同的语篇类型提高话语的论辩说服力,于是话语的互文性特色十分显然。同时为拉近与受众距离,相关话语还需要模仿各个层阶受众的话语风格,为论辩说服奠定情感基础。与此同时,源头各异的互文材料也需遵从语篇性规则,服务于语篇主旨。The discourse for dealing with public opinion aims to answer doubts and guide public opinion towards a positive development.The key is to persuade the audience to accept the opinion guidance.To achieve this,the discourse not only needs to cite authority,including the first-hand experience,official authority,and institutional authority,to enhance its credibility but also needs to quote from classics and even use the different discourse types to strengthen its persuasiveness.Therefore,the intertextual features of the discourse are very obvious.Additionally,to draw closer to the audience,the relevant discourse also needs to imitate the discourse style of various levels of the audience,laying an emotional foundation for argumentation and persuasion.At the same time,the different intertextual materials from different origins also need to comply with the textual regulations and must keep in line with the whole discourse aim.

关 键 词：舆情危机应对话语 互文性 语篇性 

分 类 号：H109.4[语言文字—汉语]