数字校园背景下高校消息精准推送研究  

Research on Precise Message Push in Colleges and Universities Under the Background of Digital Campuses

作　　者：王佳弘 WANG Jiahong(University of International Business and Economics,Beijing,100029 China)

机构地区：[1]对外经济贸易大学,北京100029

出　　处：《科技资讯》2024年第6期247-253,共7页Science & Technology Information

摘　　要：数字校园的快速发展对数据的精准应用提出了便捷、实用、个性化的新要求,作为数字校园建设的一部分,通过消息推送的方式,为校园信息的整合与分发提供了基本的信息服务。通过阐述高校数字化转型背景下需要消息精准推送的常见应用场景,并对通知列表、应用程序、校内邮箱、短信平台、微信企业号5种消息推送方式的特点进行分析,指出基于智能标签管理平台、依托微信企业号的消息推送方式,是今后精准推送发展的方向。The rapid development of digital campuses puts forward the new requirements of convenience,practical⁃ity and personalization for the precise application of data.As part of the construction of digital campuses,the means of message push provides basic information services for the integration and distribution of campus information.The article describes the common application scenarios that require precise message push in the context of the digital transformation of colleges and universities,analyzes the characteristics of five types of message push methods:the no⁃tification list,the app,the on-campus mailbox,the shot message platform and the enterprise WeChat account,and points out that the message push methods based on the intelligent label management platform and relying on the en⁃terprise WeChat account are the development directions of precise push in the future.

关 键 词：数字校园 消息推送 微信企业号 智能标签 精准推送 

分 类 号：G647[文化科学—高等教育学] TP399[文化科学—教育学]