读者阅读需求下的乡村数字阅读推广服务研究——以肇庆地区为例  

Research on Rural Digital Reading Promotion Service under Readers'Reading Needs——Taking Zhaoqing Area as an Example

作　　者：涂家兴 TU Jiaxing(Zhaoqing Library,Zhaoqing Guangdong 526060,China)

机构地区：[1]肇庆市图书馆,广东肇庆526060

出　　处：《文化创新比较研究》2024年第11期103-107,共5页Comparative Study of Cultural Innovation

摘　　要：数字阅读是信息化时代的必然产物,也是传统阅读方式的一种转变,随着信息时代的不断发展和进步,农村地区也逐渐步入数字化阅读时代。在乡村的阅读生活中,如何推动乡村数字阅读服务,创新服务路径,是一个值得关注和研究的问题。该文以肇庆乡村地区为例,针对乡村数字阅读推广服务,以满足读者的阅读需求为目的,分析了乡村数字阅读服务推广所面临的困难及成因、乡村读者阅读的需求和变化,并提出了相应的推广服务策略,以创新推广路径,提升和宣传乡村数字阅读服务。旨在为肇庆地区乡村数字阅读推广服务提供借鉴和参考。Digital reading is an inevitable product of the information age and a transformation of traditional reading methods.With the continuous development and progress of the information age,rural areas have gradually entered the era of digital reading.In the reading life of rural areas,how to promote digital reading services and innovate service paths is a problem worthy of attention and research.This article takes the rural areas of Zhaoqing as an example to analyze the promotion of digital reading in rural services,in order to meet the reading needs of readers.It analyzes the difficulties and causes faced by the promotion of digital reading services in rural areas,the needs and changes of rural readers in reading,and proposes corresponding promotion service strategies to innovate and promote rural digital reading services.It is intended to provide reference and inspiration for the promotion of digital reading services in rural areas of Zhaoqing.

关 键 词：乡村地区 数字阅读 阅读需求 阅读推广 服务策略 肇庆地区 

分 类 号：G252.17[文化科学—图书馆学]