高校研学旅行开发动机与限制研究——以江西省调研实证  

The Development Motivation and Constrains of Study Travel of Universities——A Survey of Jiangxi Province

作　　者：万田户 鲍杨 祝霞 吴玲丽 WAN Tianhu;BAO Yang;ZHU Xia;WU Lingli(School of History Geography and Tourism,Shangrao Normal University,334001,Shangrao,Jiangxi,PRC;Department of Public Administration,Party School of Shangrao Municipal Committee of CPC,334299,Shangrao,Jiangxi,PRC)

机构地区：[1]上饶师范学院历史地理与旅游学院,江西上饶334001 [2]中共上饶市委党校公共管理教研室,江西上饶334299

出　　处：《江西科学》2024年第3期674-681,共8页Jiangxi Science

基　　金：江西省基础教育研究课题项目(SZUSYZH2021-1188);江西省高校人文社会科学青年项目(JC21207)。

摘　　要：名校游的方式使研学旅行蜕变成普通的观光旅游,失去了其教育性,如何使高校研学旅行回归教育本质,值得学界和业界共同反思。基于动机与限制理论,以高校研学旅行开发为切入点,选取江西为案例地,通过423份调研问卷,第三方视角系统解读高校开发研学旅行的动机与限制。探索性因子分析方法将动机归纳为产学研一体化型、自我创新型、社会服务型和品牌提升型四类,将限制合并为潜在限制、结构限制和运营限制三类。最后,以激发动机和突破限制两维度提出高校研学旅行开发的江西方案。The way of famous school travel transforms study travel into ordinary sightseeing tours and loses the educational nature.How to make study travel in universities return to the essence of education deserves the joint reflection of academia and industry.From the perspective of motivation and restriction theory,this paper took the development of study travel in Jiangxi universities as the breakthrough point,and interpreted the motivation and constrains of study travel in Jiangxi universities through 423 questionnaires.Exploratory factor analysis method summarized motivation into four categories:industry-university-research integration type,self-innovation type,social service type and brand promotion type;and merged constraints into three categories:potential constraints,structure constraints and operation constraints.Finally,a Jiangxi plan for the development of universities study travel that stimulates motivation and breaks through constraints was proposed.

关 键 词：研学旅行 高校研学 江西高校 动机 限制 

分 类 号：G97[文化科学] F592.0[经济管理—旅游管理]