基于南繁育种的种业市场营销与国际贸易  

Marketing and International Trade of Nanfan Breeding

作　　者：吴玉鑫 张寅 夏西强[2] Wu Yuxin;Zhang Yin;Xia Xiqiang(Zhengzhou Vocational College of Finance and Taxation,Zhengzhou,450000;Business School of Zhengzhou University,Zhengzhou,450000)

机构地区：[1]郑州财税金融职业学院,郑州450000 [2]郑州大学商学院,郑州450000

出　　处：《分子植物育种》2024年第11期3817-3823,共7页Molecular Plant Breeding

基　　金：国家社会科学基金后期资助重点项目(2022FGLA002)资助。

摘　　要：南繁育种作为农业科技领域的关键部分,其市场营销与国际贸易策略的探讨对全球育种产业的可持续发展具有深远影响。本研究基于对南繁育种产业现状的深入理解,系统地研究了市场营销与国际贸易策略,详细介绍南繁育种的历史、现状及其在全球育种产业中的重要地位。通过案例分析,深入探讨了南繁育种市场营销的策略与实践,分析了南繁育种在国际贸易中的现状、特点及挑战,进一步研究南繁育种在市场营销与国际贸易中的创新与发展趋势。通过技术创新、市场拓展、国际合作等方面的探讨,揭示了南繁育种产业的未来发展方向,旨在为产业的可持续发展提供科学依据。As a key part of agricultural technology,the exploration of marketing and international trade strategies for Nanfan breeding has a profound impact on the sustainable development of the global breeding industry.This study is based on a deep understanding of the current situation of the Nanfan breeding industry,systematically studying marketing and international trade strategies,and providing a detailed introduction to the history,current situation,and important position of Nanfan breeding in the global breeding industry.Through case analysis,this study delves into the marketing strategies and practices of Nanfan breeding,analyzes the current situation,characteristics,and challenges of Nanfan breeding in international trade,and further studies the innovation and development trends of Nanfan breeding in marketing and international trade.Through discussions on technological innovation,market expansion,and international cooperation,the future development direction of the Nanfan breeding industry has been revealed,aiming to provide scientific basis for the sustainable development of the industry.

关 键 词：南繁育种 市场营销 国际贸易 育种产业 技术创新 

分 类 号：F27[经济管理—企业管理]