营商环境、进入壁垒与企业定价能力  

Business Environment,Entry Barrier and Enterprise Pricing Ability

作　　者：姚博 刘婕 魏玮[3] 魏艺明 YAO Bo;LIU Jie;WEI Wei;WEI Yiming(Chinese Academy of Social Sciences,Beijing,China;Northwestern Polytechnical University,Xi’ɑn,China;Xi’ɑn Jiɑotong University,Xi’ɑn,China)

机构地区：[1]中国社会科学院财经战略研究院,100006 [2]西北工业大学公共政策与管理学院,710129 [3]西安交通大学经济与金融学院,710061

出　　处：《经济学动态》2024年第4期92-111,共20页Economic Perspectives

基　　金：国家社会科学基金青年项目“比较优势演变作用下产业参与国际分工及价值链提升研究”(16CJY035)。

摘　　要：已有大量文献研究了营商环境对宏观经济和企业经营绩效的积极影响,但鲜有文献探讨营商环境与企业定价能力之间的关系。本文基于异质性企业加成率模型,识别营商环境对企业定价能力的影响,并探讨其微观作用机制和进入壁垒的影响作用。研究发现:营商环境抑制了企业定价能力,机制检验表明,制度成本降低效应和市场竞争效应是重要的传导渠道。营商环境对定价能力抑制作用受进入壁垒的影响,如果企业面临的进入壁垒较弱,那么营商环境改善就能够起到显著降低企业定价能力和促进资源配置效率提升的作用。异质性分析表明,对于创新水平高、规模大的企业来说,营商环境对企业定价能力的抑制作用较小。而对于融资约束紧、技术水平低、民营企业以及东部地区企业来说,营商环境对企业定价能力的抑制效应会比较明显。本文研究对于持续优化营商环境、不断完善市场化机制改革和提升实体经济高质量发展具有重要现实意义。Numerous studies have focused on the impact of the business environment on macroeconomic andcorporate performance,but few studies have explored the impact of the business environment on corporate pricing power.This paper identifies the impact of the business environment on the markup rate and pricing ability of enterprises.Firstly,this paper constructs a framework for analyzing the markup rate of heterogeneous enterprises,theoretically expanding themechanism of the impact of the business environment on the enterprise pricing ability,and considering the analysis undermarket entry barriers of different institutional costs,industry fixed costs,and product substitution elasticity.Secondly,this paper uses industrial enterprise data from 1998 to 2013 to test the impact of the business environment on theenterprise pricing ability.Thirdly,this paper verifies the mechanisms of the institutional cost reduction effect and marketcompetition effect,as well as the moderation effect of market entry barriers.Finally,it examines the heterogeneousimpacts on different types of enterprises.The paper finds that the business environment suppresses the enterprise pricing ability,for the improvement of thebusiness environment reduces institutional cost and market critical cost,promotes the entry of a large number of enterprises,intensifies market competition,and leads to a decrease in the markup rate and enterprise pricing ability.The mechanismanalysis shows that the institutional cost reduction effect and market competition effect are important transmissionchannels.The inhibitory effect of business environment on enterprise pricing ability is influenced by entry barriers.If theentry barriers faced by enterprises are weak,the improved business environment can significantly reduce the enterprisepricing ability and promote resource allocation efficiency.In addition,for enterprises with high innovation level and largescale,the improvement of the business environment has a relatively small inhibitory effect on enterprise pricing ability,mai

关 键 词：营商环境 进入壁垒 定价能力 市场竞争 

分 类 号：D630[政治法律—政治学] F279.2[政治法律—中外政治制度] F271[经济管理—企业管理] F274[经济管理—国民经济]