The Strategic Analysis of Demand Forecast-Sharing in a Hybrid-Format Online Platform Supply Chain  

作　　者：Jing Zhao Zijun Yin Guobiao Zhou 

机构地区：[1]School of Mathematical Sciences,Tiangong University,Tianjin,300387,China

出　　处：《Journal of Systems Science and Systems Engineering》2024年第3期281-310,共30页系统科学与系统工程学报（英文版）

基　　金：supported in part by National Natural Science Foundation of China under Grant Nos.72171169 and 71971076.

摘　　要：This paper examines the optimal forecast-sharing strategy in a hybrid-format online platform supply chain where a supplier sells a product through agency format and reselling format provided by a platform retailer who possesses demand forecasts from two channels.Forecast asymmetry and co-opetitive relationship arise between the platform retailer and the supplier,which affect their operational decisions and the supply chain’s performance.To improve supply chain efficiency,we compare different forecast-sharing strategies(i.e.,no forecast sharing,sharing a single forecast,and sharing two forecasts),and analyze the effects of co-opetitive parameters on the optimal forecast-sharing strategy.Our analysis shows that forecast sharing is always beneficial to the supplier,and sharing two forecasts is more beneficial than sharing a single forecast.Whereas for the platform retailer and the whole supply chain,forecast sharing is beneficial only under certain conditions,depending on the co-opetitive parameters.The optimal forecast-sharing strategy is the result of a combination of the negative effect of double marginalization in reselling channel and the positive effect of responding pricing to demand uncertainty in agency channel.We illustrate the parameter regions of the platform retailer’s voluntary sharing,contract sharing,and no sharing,and also find that higher channel competition intensity,higher market share of agency channel,and higher commission rate can promote the platform retailer’s voluntary sharing.Our study extends the research scope of demand forecast-sharing and sheds light on the decision-making processes for managing a hybrid-format online platform supply chain.

关 键 词：Supply chain management hybrid-format online platform demand forecast-sharing co-opetitive relationship channel competition intensity 

分 类 号：F274[经济管理—企业管理]