自觉·共识·认同:传统文化IP节目的情感流通机制  

Consciousness-Consensus-Commitment:The Emotional Circulation Mechanism of Programs on IP-Owned Traditional Culture

作　　者：罗坤瑾 陈丹妮 LUO Kun-jin;CHEN Dan-ni(School of Journalism and Communication,Guangdong University of Foreign Studies and Trade,Guangzhou 510006,Guangdong,China)

机构地区：[1]广东外语外贸大学新闻与传播学院,广东广州510420

出　　处：《徐州工程学院学报（社会科学版）》2024年第2期35-43,共9页Journal of Xuzhou Institute of Technology：Social Sciences Edition

基　　金：国家社科基金重大项目“铸牢中华民族共同体意识宣传机制研究”(21VMZ004);国家社科基金一般项目“新时代背景下主流媒体对外传播观念变革研究”(19BXW053)。

摘　　要：新媒体时代为媒介融合形塑情感共同体提供了新的实现路径,打造传统文化IP让更多松散的受众个体因情感流通形成新的联结。研究从情感流通的理论视角出发,以《典籍里的中国》等节目为研究起点,思考传统文化IP如何将历史文本置于融媒体时代语境,打破“阳春白雪”与“下里巴人”之间的界限,进而让受众聚焦符号中的情感,构筑文化自觉。同时,具有凝聚结构的文化记忆不断唤醒、建构受众的认知框架,并激发文化所蕴含的情感感知,让典籍不仅活在图书馆里,也凝结为受众的价值共识。受众在沉浸式多重互动场域中,创造和扩大共同体的情感边界,在情感共鸣中加强对民族共同体意识的认同。In the context of new media era,media integration plays a crucial role in shaping communities.Creating programs on Intellectual Property(IP)-owned traditional culture can help individuals form new connections through emotional circulation.This paper adopts the theoretical perspective of emotional communication and takes programs such as China in Classical Books as a research starting point to explore how traditional culture situates historical texts within the integrated media era,so as to break the art boundaries between the noble and the civic,enabling all of the audience to focus on symbolized emotions to cultivate their cultural consciousness.Meanwhile,cultural memory with its cohesive structure evokes and constructs the cognitive framework of the audience,generating various emotions related to the culture,which ensures that the classics not only exist in libraries but also in the value consensus of the audience.The audience engages with multiple interactive fields,and their identity with national community will be strengthened through emotional resonance.

关 键 词：传统文化IP 情感流通 文化自觉 价值共识 情感认同 

分 类 号：G206[文化科学—传播学]