社区闲置交易系统开发实施的前景分析  

Analysis of the Prospects for the Development and Implementation of Community Idle Trading System

作　　者：刘珉彤 朱敏娜 潘柯文 王岚 张国梁 熊高强[1] LIU Mintong;ZHU Minna;PAN Kewen;WANG Lan;ZHANG Guoliang;XIONG Gaoqiang(Business School,Nanjing University of Science and Technology Zijin College,Nanjing 210023,China)

机构地区：[1]南京理工大学紫金学院商学院,南京210023

出　　处：《经济研究导刊》2024年第10期54-57,共4页Economic Research Guide

基　　金：江苏省大学生创新创业训练计划项目“疫情常态下基于微信小程序的互助交易系统开发”(202213654057P)。

摘　　要：随着人们生活水平的不断提高,生活物质更新速度也在不断提升。特别是大学生群体的闲置物品繁多,闲置物品怎样处理或者转手就成了一个难题。因此,以处置大学生群体闲置物品为前提,同时受到新兴互联网思维的影响,服务于大学生的二手交易平台应运而生。通过二手交易平台,大学生可以把自己不用的东西卖给需要它的人,这样不仅可以减轻家庭经济压力,还可以为自己积累一些物质财富。基于此,通过从细分市场、制订营销模式及开发风险等方面入手,研究闲置交易系统的构建。With the continuous improvement of people’s living standards,the speed of material updates in daily life is also constantly increasing.Especially for college students,there are many idle items,and how to handle or transfer them has become a difficult problem.Therefore,the second-hand trading platform for college students came into being on the premise of disposing of the idle goods of college students and under the influence of the emerging Internet thinking.Through second-hand trading platforms,college students can sell things they don’t use to those who need them.This not only reduces the financial pressure on their families,but also helps them accumulate some material wealth.Based on this,we will study the construction of idle trading systems by segmenting markets,formulating marketing models,and developing risks.

关 键 词：大学生 闲置交易 微信小程序 

分 类 号：F723[经济管理—市场营销] G647.38[经济管理—产业经济]