农产品产地与第三方物流协同保鲜策略研究——基于多重驱动力视角  

Research on the Strategy of Collaborative Preservation of Agricultural Products Origin and Third-Party Logistics:Based on the Perspective of Multiple Driving Forces

作　　者：万凤娇[1,2] 邱志成 邹蔚 WAN Feng-jiaol;QIU Zhi-cheng;ZOU Wei(Business School,Jianghan University,Wuhan 430056,China;Wuhan City Circle Manufacturing Development Research Center,Wuhan 430056,China)

机构地区：[1]江汉大学商学院,湖北武汉430056 [2]武汉城市圈制造业发展研究中心,湖北北武汉430056

出　　处：《数学的实践与认识》2024年第5期14-27,共14页Mathematics in Practice and Theory

基　　金：国家自然科学基金专项项目(科技活动项目)“国家自然科学基金成果刻画与应用研究”(J1924023);湖北省人文社会科学重点研究基地-武汉城市圈制造业发展研究中心重点项目“乡村振兴背景下长江经济带农产品流通效率研究”(W2022Z01);江汉大学校级项目“乡村振兴背景下农产品流通产业现代化的实现路径研究”(2023XYB05)

摘　　要：为了解决农产品供应链成员保鲜投入动力不足的问题,文章在研究农产品产地与第三方物流(3PL)保鲜投入的运行与驱动机理基础上,梳理两大主体在农产品供应链中参与保鲜的驱动因素,基于多重驱动力视角,构建两大主体间的决策行为演化博弈模型,分析两方博弈主体的博弈过程以及稳定策略,并运用MATLAB软件进行数值分析,剖析相关驱动因素对决策主体动态演化的影响.研究表明:农产品产地预冷与3PL升级制冷设备的策略选择与多种驱动因素密切相关,其中消费者价值感知度、合作收益、搭便车等驱动因素影响博弈双方策略选择;碳交易收益主要影响3PL的策略选择;仅借助单一因素难以驱动双方共同参与保鲜.基于研究结论,提出提升农产品保鲜水平的政策建议.This study addresses the challenges faced by members of the agricultural supply chain,specifically focusing on the insufficient motivation for preserving fresh inputs.The operational and driving mechanisms related to freshness inputs from agricultural product origin and third-party logistics(3PL)are comprehensively analyzed.Subseguently,the driving factors influencing the participation of the two primary entities in freshness preservation are systematically identified.Employing a perspective that considers multiple drivng forces,a game model depictiong the evolution of decision-making behaviors between these entities is constructed.The study meticulously analyzes the game process and stabilization strategies of the involved entities.Finally,employing MATLAB software,the article conducts a numerical simulation to analyze the impact of relevant driving factors on the dynamic evolution of decision-making subjects.The research shows that:the origin of agricultural products and the strategic choice of 3PL is closely related to a variety of driving factors.Among them,driving factors such as consumer value perception,cooperation income,free-riding,and other driving factors affect the strategic choice of both sides of the game;carbon trading income mainly affects the strategic choice of 3PL;It is dificult to drive both parties to participate in fresh-keeping with a single factor.Based on the analysis conclusions,it can provide decision support for the government to formulate reasonable policies,and provide a scientific basis for improving the freshness of agricultural products.

关 键 词：供应链 农产品保鲜 演化机理 动态博弈 驱动力 

分 类 号：F259.2[经济管理—国民经济] F323.7F326.6