创业网络从何而来?——决策逻辑视角下创业者结网研究回顾与展望  

Where Does the Entrepreneurial Network Come From?——A Review and Prospect of Research on Entrepreneurial Networking from Decision Logic Perspective

作　　者：王颂[1] 张涵茹 张了丹 蒋卓人 Song Wang;Hanru Zhang;Liaodan Zhang;Zhuoren Jiang(School of Management,Zhejiang University;School of Public Affairs,Zhejiang University)

机构地区：[1]浙江大学管理学院 [2]浙江大学公共管理学院

出　　处：《经济管理学刊》2024年第2期155-188,共34页Quarterly Journal of Economics and Management

基　　金：国家自然科学基金面上项目“数字平台场景下创业者在线结网策略研究:决策机理及效能机制”(72272135);国家自然科学基金重大项目“创新驱动创业的重大理论与实践问题研究”(72091310)课题四“创新驱动下平台企业主导的创业生态系统研究”(72091312)对本文研究的资助。

摘　　要：创业网络对于新创企业的存活和发展而言意义重大。伴随网络能动观的提出,创业网络研究开始关注创业者结网(Entrepreneurial Networking),探讨“创业网络从何而来”的问题,即创业者如何建立和发展创业网络。然而,既有研究未能清晰界定创业者结网的概念内涵及其背后的决策逻辑,对于创业网络来源多样性及其原因的体系化研究框架亟待整合。基于文献回顾,首先本文结合目标与行动先后顺序的不同理论假设,明晰创业者结网的概念内涵与策略类型;其次,梳理创业者“决策逻辑-结网模式”的逻辑链条,系统归纳创业网络“搜集”“汇集”“搜集+汇集”三条来源路径,并引入不确定性这一关键条件,从区域、企业和个体三个层次解构不同路径的适用边界;最后,从细化创业者结网概念、探索数字组织场景新议题、拓展研究方法三个角度提出未来研究方向。本文通过刻画创业者结网研究的“认知-行为”路径框架,为拓展能动观视角下创业网络来源研究以及推动创业网络微观机制研究提供了理论借鉴。Entrepreneurial networks play a pivotal role in the viability and advancement of startups.The introduction of the network agency perspective has directed research attention toward entrepreneurial networking,investigating the question of“where does the entrepreneurial network come from”,i.e.,how entrepreneurs establish and develop networks.Entrepreneurial networking,in essence,encompasses a series of behaviors,activities,and means undertaken by entrepreneurs to form and develop networks with external stakeholders.However,previous studies on entrepreneurial networking remain in a fragmented stage of strategy exploration,failing to elucidate the underlying theoretical assumptions of different entrepreneurial networking strategies comprehensively.Besides,the conceptual connotations of entrepreneurial networking and the decision logic behind it have not been clearly identified.Specifically,following different theoretical assumptions such as“design-precedes-execution”,“execution-precedes-design”and“convergence of design and execution”,entrepreneurial networking exhibits differentiated modes and strategies.Meanwhile,the exploration of antecedents of entrepreneurial networking in existing research is still in its nascent stage,making it difficult to fully explain the reasons why entrepreneurs adopt distinctive networking modes.Hence,this paper coordinates various underlying theoretical assumptions of entrepreneurial networking and systematically analyzes its conceptual connotation.Then,we take the decision logic of entrepreneurs into account and summarize three paths concerning the“decision logic-networking mode”relationship.Based on systematic collection and analysis of existing literature,this paper demonstrates a path framework of entrepreneurial network formation.First,according to its theoretical assumptions,entrepreneurial networking is divided into three modes,namely“design-execution”mode,“execution-design”mode,and“design×execution”mode.Specifically,the“design-execution”mode re

关 键 词：创业者结网 创业网络 因果逻辑 效果逻辑 不确定性 

分 类 号：F270.7[经济管理—企业管理] F273.1[经济管理—国民经济] G353.1[文化科学—情报学]