管理者推动数字化转型战略演进的认知决策机制——基于注意力焦点的案例研究  

Manager's Cognitive Decision-making Mechanism for Driving Evolution of Digital Transformation Strategy:A Case Study Base on Attention Focus

作　　者：廖素琴 韦靖靖 LIAO Su-qin;WEI Jing-jing(School of Management,Zhejang University of Technology,Hangzhou 310023,China)

机构地区：[1]浙江工业大学管理学院,杭州310023

出　　处：《管理案例研究与评论》2024年第3期343-360,共18页Journal of Management Case Studies

基　　金：国家自然科学基金项目“CEO-TMT交互视角下CEO注意力焦点对新创企业商业模式创新的影响机理研究”(72002203);浙江省自然科学基金项目“大数据分析能力对中小企业商业模式创新的影响机理研究——基于社会网络视角”(LQ20G020018)。

摘　　要：制造业企业数字化转型是实现制造业升级的重要途径。现有研究多聚焦于客观因素对转型路径和机制的影响,对决定数字化转型过程的认知决策机制缺乏深入探索。以华纬科技有限公司为案例研究对象,基于注意力焦点,构建了管理者数字化转型的决策路径,明确管理者注意力时间焦点影响数字化转型决策过程的机制。研究结果有助于加深对制造业企业数字化转型机制的理解,建立的理论框架有助于拓展企业管理者注意力时间焦点对数字化转型路径影响的相关研究。Digital transformation of manufacturing enterprises is an important way to achieve manufacturing upgrding.Most prior research focused on the impact of objective factors on the transformation path and mechanism.However,limited research has explored the role of cognitive decision-making mechanism on digital transformation process.Taken Hwaway Technology as the research object,we conducted single case study.From the subjective perspective,this study developed a framework of the decision-making process of digital transformation,and investigated the mechanism of managers'attention temporal focus affect the decision-making process for digital transformation.It is helpful to deepen the understanding of the characteristics of the digital transformation mechanism of manufacturing industry,and expand the relevant research on the impact of management team's attention temporal focus on the digital transformation path through the established theoretical framework.

关 键 词：管理者 注意力时间焦点 认知决策 制造业 数字化转型 

分 类 号：F272[经济管理—企业管理]