创业导向、效果推理与企业数字化转型——界面管理的调节作用  

Entrepreneurial Orientation,Effectuation and Enterprise Digital Transformation:The Moderating Role of Interface Management

作　　者：曾萍[1] 肖静 郭心瑶 ZENG Ping;XIAO Jing;GUO Xin-yao(School of Business Administration,South China University of Technology,Guangzhou 510641)

机构地区：[1]华南理工大学工商管理学院,广州510641

出　　处：《软科学》2024年第5期1-6,21,共7页Soft Science

基　　金：国家社会科学基金项目(22BGL099)。

摘　　要：基于效果推理理论,收集了珠三角225家企业的问卷调查数据,揭示了创业导向对企业数字化转型的影响及作用机制。结果表明:(1)创业导向对企业数字化转型有显著正向影响;(2)效果推理在创业导向与企业数字化转型之间起中介作用,其中实验、柔性、先前承诺原则等3个维度的中介效应成立,但可承受损失原则的中介作用不显著;(3)界面管理能够正向调节创业导向对企业数字化转型的积极作用。Based on the theory of effectual reasoning,this paper uses questionnaire data collected from 225 enterprises in the Pearl River Delta and reveals the impact and mechanism of entrepreneurial orientation on the digital transformation of enter-prises.The results show that,firstly entrepreneurial orientation can promote enterprise digital transformation.Secondly,ef-fectuation mediates the relationship between entrepreneurial orientation and enterprise digital transformation.From its subdi-viding dimension,the mediation effect of the experiment,flexibility,and the principle of prior commitment are valid,but the mediation effect of the principle of affordable loss is not significant.Third,interface management plays a positive moder-ating role between entrepreneurial orientation and enterprise digital transformation.

关 键 词：企业数字化转型 创业导向 效果推理 界面管理 

分 类 号：F270.7[经济管理—企业管理] F272[经济管理—国民经济]