传统村落景观基因对旅游意象建构的作用研究——以张谷英村为例  

Effect of Traditional Village Landscape Genes on Tourists’Image Construction:Case Study of Zhangguying Village

作　　者：刘瑞瑞 刘沛林 申秀英[3] 周文龙 LIU Ruirui;LIU Peilin;SHEN Xiuying;ZHOU Wenlong(UNESCO International Centre for HIST Changsha Workstation,Changsha 410022,China;Rural Vitalization Institute,Changsha University,Changsha 410022,China;School of Geography and Tourism,Hengyang Normal University,Hengyang,Hunan 421002,China)

机构地区：[1]联合国教科文组织国际自然与文化遗产空间技术中心长沙工作站,长沙410022 [2]长沙学院乡村振兴研究院,长沙410022 [3]衡阳师范学院地理与旅游学院,湖南衡阳421002

出　　处：《Journal of Resources and Ecology》2024年第3期587-600,共14页资源与生态学报（英文版）

基　　金：The Hunan Provincial Philosophy and Social Science(22JD051)。

摘　　要：景观基因和旅游意象是传统村落旅游目的地研究中的两个重要概念。明晰它们之间的作用关系对于理解传统村落旅游者的行为特征和推动传统村落旅游可持续发展具有重要意义。文章以张谷英村为案例地,基于传统村落景观基因的识别提取和“认知-情感-整体”框架的旅游意象,运用结构方程模型对张谷英村景观基因和旅游意象建构的作用关系进行分析。研究结论如下:(1)传统村落景观基因对旅游意象建构具有重要作用,但不同尺度的村落景观基因在旅游意象建构中存在差异,其中,“丰”字形建筑结构的建筑基因对认知意象起到重要作用,“孝友家风”文化基因和以天井为中心的“回”字形院落布局基因次之,“龙”形山脉布局的环境基因作用最低。(2)通过中介效应分析发现,认知意象在景观基因和整体意象中起到完全中介作用,认知意象和情感意象在景观基因和整体意象中起到链式完全中介作用。(3)通过多群组分析,发现研究假设在不同性别、不同年龄、不同游玩次数和不同常住地子群体中存在显著差异。研究结论丰富了传统村落景观意象研究的内容和视角,有利于推进传统村落旅游可持续发展和文化景观保护与传承的实践。Landscape genes and destination image are important concepts in the traditional village tourist destina-tion research.Clarifying their relationship is of great significance for understanding tourists’behavioral characteris-tics at traditional village sites and promoting the sustainable development of traditional village tourism.This study analyzes the relationship between landscape genes and tourists’image construction in Zhangguying Village.It uses a structural equation model to identify and extract traditional village landscape genes used in tourists’image con-struction,based on the“cognitive-affective-overall”framework.The results show that:(1)Traditional village land-scape genes play important but varying roles in tourists’image construction.The“丰”-shaped zigzag structure ar-chitectural gene plays the most important role in tourists’cognitive image construction followed by the filial piety and family style cultural gene and the“回”-shaped courtyard layout gene.The“dragon”-shaped mountain layout envi-ronmental gene has the least important role.(2)The mediation effect analysis reveals that tourists’cognitive images mediate the relationship between landscape genes and overall image construction,while cognitive and affective images mediate the relationship between landscape genes and overall images.(3)The multicluster analysis re-veals that the results significantly differ according to tourists’gender,age,number of trips,and place of permanent residence.The findings enrich the traditional village landscape image research and promote the sustainable de-velopment of traditional village tourism through the practices of cultural landscape protection and inheritance.

关 键 词：传统村落 景观基因 旅游意象 张谷英村 

分 类 号：TU982.29[建筑科学—城市规划与设计]