服装表演中色彩艺术的运用手法  

Techniques of Color Art Application in Fashion Shows

作　　者：金润姬[1] 周盟 JIN Runji;ZHOU Meng(School of Design,Jilin University of the Arts,Changchun 130000,China)

机构地区：[1]吉林艺术学院设计学院,吉林长春130000

出　　处：《西部皮革》2024年第11期126-128,共3页West Leather

摘　　要：文章通过文献综述和案例分析,研究了色彩艺术在服装表演中的作用和运用原则。通过研究,认为色彩在服装表演中扮演着至关重要的角色,不仅可以传达情感、展现主题,还能够引导观众的视线,增强观赏体验。此外,研究还总结了服装色彩搭配、舞台舞美中色彩艺术的应用以及品牌是如何运用色彩艺术传达品牌形象和设计师意图,并最终达到良好的市场营销战略。Through literature review and case analysis,the role and application principles of color art in fashion performances were studied.It is concluded that color plays a pivotal role in fashion shows,not only conveying emotions and presenting themes,but also guiding the audience's attention and enhancing the viewing experience.Furthermore,the study summarized the principles of fashion color coordination,the application of color art in stage aesthetics,and how brands utilize color art to convey brand image and designers'intentions,ultimately achieving effective marketing strategies.

关 键 词：服装表演 色彩艺术 舞台舞美 品牌形象 市场营销 

分 类 号：TS942.2[轻工技术与工程—服装设计与工程]