做宣传:从“形式”出发对新中国初期宣传网建设的再考察  

Doing Propaganda:Revisiting the Construction of the Propaganda Network in the Early Period of the People's Republic of China from the Perspective of"Form"

作　　者：张宇然 周海燕[1] Zhang Yuran;Zhou Haiyan

机构地区：[1]南京大学新闻传播学院,江苏南京210023

出　　处：《传媒观察》2024年第6期112-120,共9页Media Observer

基　　金：国家社科基金重大项目“数字时代的国家记忆共同体研究”(21&ZD176)的阶段性成果。

摘　　要：宣传网是中国共产党宣传工作走向常态化的重要实践,也是中国共产党历史上第一次在全国范围内建立起高效统一、层层联动的群众宣传网络。过往研究主要集中于展现新中国初期宣传网建设的历史过程以及推动宣传网建设的重要组织力量,同时普遍将“流于形式”归结为宣传网后期自流倒台的根本原因所在。本文认为,“形式”恰恰是再度考察新中国初期宣传网建设的研究起点,宣传网在仪式化实践中逐步形成“做宣传”的行动风格,成为组织宣传的核心。基于此,本文从行动逻辑、意义生产和行动策略三个向度探讨宣传网如何从一个组织设想演变为一种制度化的社会事实,从而厘清宣传这一现代性发明的仪式意涵和形塑机制。The propaganda network stands as a crucial mechanism for the Chinese Communist Party's propaganda efforts,marking the establishment of an efficient,unified,and interconnected mass communication system across the nation-a milestone in the party's history.While prior research has predominantly focused on delineating the historical trajectory of constructing this network during the early years of the People's Republic of China and the significant organizational forces driving its development,it's commonly perceived that the network's eventual demise was due to its superficiality and lack of substantive impact.This article contends that the superficial"form"of the propaganda network serves as a crucial entry point for reevaluating its construction during the early stages of the People's Republic of China.Over time,this form evolved into a ng propaganda."Building upon this premise,the article delves into the transformation of the propaganda network from a mere organizational concept to an institutionalized social reality.It examines this evolution through the lenses of action logic,meaning production,and action strategy,aiming to elucidate the ritual implications and shaping mechanisms of propaganda as a modern invention.Through this analysis,the article seeks to provide insights into the ritualistic nature and transformative potential of propaganda in contemporary society.

关 键 词：宣传网 仪式 实践 行动策略 

分 类 号：G206[文化科学—传播学] G219.29