继承者之“战”:“她”力量登场  

Zheshang Female Successors Phenomenon

作　　者：姚恩育 

机构地区：[1]不详

出　　处：《浙商》2024年第5期30-34,8,共6页Zheshang Magazine

摘　　要：以继承者身份开启商海历程的女性企业家,早已悄悄在经济浪潮中占据一席之地。一些新的动向,正在浙商群体中悄然发生。这种动向最近一次显现,是在2024年格外寒冷的早春。2月,一代浙商“宗”师、娃哈哈集团创始人宗庆后离世。除了人们对宗庆后广泛而深远的哀思之外,他的女儿宗馥莉,也再一次受到了镁光灯聚焦。Some new trends are quietly occurring in the group of Zheshang.In the spring of 2024,Zong Qinghou,a grandmaster of Zhejiang business and founder of Wahaha Group,passed away.In addition to the extensive and far-reaching grief,his daughter Zong Fuli was onceagain in the spotlight.As a successor to start the business process,female entrepreneurs like Zong Fuli have gradually occupied a place in the economic wave.Among them,both the post-60s generation who fought steadily for 30 years,and the post-9os generation who did not retreat;There are both the successors of the older generation,and the fellow passers-by who started from scratch with the"creation generation",Especially in the group of Zheshang,the phenomenon of female successors has appeared.

关 键 词：娃哈哈集团 宗庆后 浙商 女性企业家 继承者 动向 创始人 

分 类 号：F27[经济管理—企业管理]