基于RMP分析法的成都市康养旅游产业高质量发展路径研究  

On the High-Quality Development Path of Chengdu' s Health and Wellness Tourism Industry Based on RMP Analysis Method

作　　者：杨静[1] 侯智勇[1] 胡雅琪 YANG Jing;HOU Zhiyong;HU Yaqi(Sichuan Tourism University,Chengdu 610100,Sichuan,China;Qinghai Minzu University,Xining 810007,Qinghai,China)

机构地区：[1]四川旅游学院,四川成都610100 [2]青海民族大学,青海西宁810007

出　　处：《四川旅游学院学报》2024年第4期70-75,共6页Journal of Sichuan Tourism University

基　　金：成都市哲学社会科学研究基地——成都绿色低碳发展研究基地项目“大健康时代成都康养旅游产业高质量发展路径研究”,项目编号:LD23YB10;四川省哲学社会科学重点研究基地——川菜发展研究中心项目“政府会计制度下高校生均培养成本核算研究——基于四川省高校烹饪食品类专业的实证分析”,项目编号:CC22G09。

摘　　要：随着成都市“三城三都”战略规划的持续推进,康养旅游已然迈入了新型支柱产业行列,成为新的经济增长点。文章基于RMP分析法,结合实地调研,探析了成都市康养旅游资源(R)、市场(M)和产品(P)。研究发现:成都市康养旅游资源独特且丰富,产品可塑性强,市场空间巨大,康养旅游产业有较广阔的发展空间。根据RMP分析结果,从政府主导、需求牵引、要素驱动的视角提出了成都市康养旅游产业高质量发展构想,以期助推成都市康养旅游健康、持续、优质发展。In light of the continuous advancement of Chengdu's strategic plan of“three cities and three capitals”,health and wellness tourism has emerged as a new pillar industry and a driving force of economic growth.This paper,grounded in the RMP analysis method and backed by field research,delves into the resources,market,and products of Chengdu's health and wellness tourism sector.The study finds that Chengdu's health and wellness tourism resources are distinctive and plentiful,the products are highly adaptable,and the market space is vast,offering broad development prospects for the health and wellness tourism industry.Based on the RMP analysis results,this paper proposes a high-quality development concept for Chengdu's health and wellness tourism industry from the following perspectives:government-led,demand-driven,and factor-driven.The objective is to facilitate the healthy,sustainable,and high-quality development of Chengdu's health and wellness tourism.

关 键 词：RMP分析法 康养旅游 高质量 

分 类 号：F592[经济管理—旅游管理]