坚持还是放弃:失败恐惧的认知效应及其对创业坚持的影响  

Hold on or Give up:The Cognitive Effects of Fear of Failure and Its Influence on Entrepreneurial Persistence

作　　者：郝喜玲 苟亚萍 王敬涵 HAO Xiling;GOU Yaping;WANG Jinghan(College of Business Administration,Anhui University of Finance and Economics,Beng Bu 233000,China)

机构地区：[1]安徽财经大学工商管理学院,安徽蚌埠233000

出　　处：《南京审计大学学报》2024年第4期34-42,共9页Journal of Nanjing Audit University

基　　金：国家自然科学基金项目(72072001);安徽省高校科研计划优秀科研创新团队(社科)(2022AH010041)。

摘　　要：基于情绪认知评价理论,从情绪和认知两个视角分析失败恐惧对创业坚持的影响与边界条件。通过对316名创业者的问卷调查发现:创业失败恐惧对创业坚持行为具有负向影响;自我效能感在失败恐惧和创业坚持之间发挥中介作用;成长型思维调节失败恐惧对自我效能感的负向影响,成长型思维通过降低失败恐惧对自我效能感的负向作用来促进创业坚持行为。依据“情感—认知—行为”的逻辑从创业者的情绪和认知视角综合分析失败恐惧对创业坚持的影响,既为创业者中途退出创业活动提供解释思路和理论洞见,也为全面理解创业坚持行为提供理论指导。Based on the cognitive evaluation theory of emotion,this paper analyzes the influence mechanism and boundary conditions of fear of failure on entrepreneurial persistence from two perspectives of emotion and cognition.Through a questionnaire of 316 entrepreneurs,it is found that entrepreneurs with low fear of failure have higher self-efficacy and are more likely to persist in entrepreneurship.Self-efficacy plays an intermediary role between fear of failure and entrepreneurial persistence.Growth thinking reduces the negative effect of fear of failure on self-efficacy and it also reduces the negative effect of fear of failure on self-efficacy and promotes entrepreneurial persistence.According to the logic of“emotion-cognition-behavior”,the impact of fear of failure on entrepreneurial persistence is comprehensively analyzed from the perspective of entrepreneurs'emotions and cognition,which not only provides explanations and theoretical insights for entrepreneurs to quit entrepreneurial activities,but also provides theoretical guidance for a comprehensive understanding of entrepreneurial persistence behavior.

关 键 词：失败恐惧 创业坚持 自我效能感 成长型思维 情绪认知评价理论 创业行为 创业认知 

分 类 号：F272.92[经济管理—企业管理]