商业生态模式下主流融媒体信息定价模型及仿真研究  

Pricing Model and Simulation of Mainstream Convergence Media Information in Business Ecological Model

作　　者：崔金栋[1] 李若彤 朱增陈 汪羽晴 申巍 CUI Jindong;LI Ruotong;ZHU Zengchen;WANG Yuqing;SHEN Wei(School of Economic and Management,Northeast Electric Power University,Jilin 132012,China)

机构地区：[1]东北电力大学经济管理学院,吉林吉林132012

出　　处：《情报科学》2024年第1期106-114,共9页Information Science

基　　金：国家社会科学基金项目“大数据时代主流融媒体信息资源管理机制研究”(20BTQ090)。

摘　　要：【目的/意义】随着大数据时代的来临,主流融媒体以多样灵活的信息表达形式迅速崛起,但其商业模式的不完善和信息定价的非科学性严重阻碍融媒体产业的发展。【方法/过程】论文以分析融媒体产业现有商业模式为切入点,阐明了“免费+多元增值”是目前阶段的最优商业生态模式,依据此种商业生态模式提出了融媒体信息的定价机制,进而通过具体算例分析了多种因素对融媒体信息定价的影响。【结果/结论】论文提出的融媒体信息定价机制和具体方法,解决了融媒体产业发展的一个关键问题,对促进产业生态健康发展有重要参考价值。【创新/局限】论文将商业生态视角融入到新型主流融媒体平台的运营模式中,在提出商业生态模式的基础上为融媒体信息最优定价问题提供了新的思路,但对于融媒体信息资产化后的定价问题尚未进行深入研究。【Purpose/significance】 With the advent of the era of big data,the mainstream convergence media has risen rapidly with diverse and flexible forms of information expression,but its imperfect business model and unscientific pricing have seriously hindered the development of the convergence media industry.【Method/process】 Based on the analysis of the existing business model of the convergence media industry,the paper expounds that "free + multiple value-added" is the optimal business ecological model at the current stage,and proposes the pricing mechanism of convergence media information according to this business ecological model.Then,it analyzes the influence of various factors on the pricing of convergence media information through concrete examples.【Result/conclusion】 The convergence media information pricing mechanism and specific methods proposed in this paper have solved a key problem in the development of the convergence media industry,and are of important reference value for promoting the healthy development of industrial ecology.【Innovation/limitaion】This paper integrates the perspective of business ecology into the operation mode of the new mainstream convergence media platform,and proposes the optimal convergence media information on the basis of the proposed business ecological model.The pricing problem provides a new idea,but the pricing problem after the capitalization of convergence media information has not been studied in depth.

关 键 词：主流融媒体 免费增值模式 商业生态模式 定价机制 仿真验证 

分 类 号：G203[文化科学—传播学]