基于医药市场环境与岗位职业能力的“医药市场营销”课程改革研究  

The Research of Course Reformon“Pharmaceutical Marketing”Based on Pharmaceutical Market Environment and Post Occupation Ability

作　　者：徐华[1] 王中艳[1] XU Hua;WANG Zhong-yan(Zunyi Medical and Pharmaceutical College,Zunyi 563006,China)

机构地区：[1]遵义医药高等专科学校,贵州遵义563006

出　　处：《遵义师范学院学报》2024年第3期120-122,127,共4页Journal of Zunyi Normal University

摘　　要：随着人口老龄化和大数据技术的发展,医药市场出现新变化,激烈的市场竞争下企业期待高质量医药营销人才。因此“医药市场营销”作为药品经营与管理专业的核心课程,应紧密结合医药市场环境,通过丰富教学内容、对接医药营销岗位优化实训项目、积极实施课程思政等途径来培养学生良好的职业素养,并通过线上线下混合式教学、任务导向教学、行业专家进课堂等多种教学方式实现课程目标,培养更贴合市场需求的药商人才。With the aging population and the development of big data technology,the pharmaceutical market has undergone newchanges.Under fierce market competition,enterprises are looking forward to high-quality pharmaceutical marketing talents.Therefore,as the core course of drug operation and management,“PharmaceuticalMarketing”should be closely integrated with the pharmaceutical market environment,enrich teaching content,connect with the optimization training projects of pharmaceutical marketing positions,actively implement course ideological and political education,cultivate students’good professional qualities,and achieve course objectives through various teaching methods such as blended online and offline teaching,task oriented teaching,and industry expert classroom participation,to cultivate pharmaceutical talents that are more in line with market demand.

关 键 词：医药市场环境 岗位职业能力 医药市场营销 课程改革 

分 类 号：G642.0[文化科学—高等教育学]