贵州少数民族地区大众体育项目与民族文化融合促进旅游经济实践策略研究  

Strategies for Promoting Tourism Economy through the Integration of Mass Sports and Ethnic Culture in Guizhou Minority Areas

作　　者：刘建宁 LIU Jianning

机构地区：[1]贵州交通职业技术学院,贵州贵阳551400

出　　处：《商业经济》2024年第5期150-153,共4页Business & Economy

基　　金：2023年度贵州省高校人文社会科学研究项目:推动本土文化与旅游深度融合发展研究(2023GZGXRW122)阶段性研究成果。

摘　　要：通过分析贵州省榕江县和台江县民族文化与大众体育项目融合促进地区旅游业发展的案例,深入探讨了大众体育与民族文化融合对旅游经济的促进作用。研究发现这些体育赛事在举办方式和内容上融入了深厚的民族文化内涵,成为当地文化传承和展示的平台,对旅游业发展起到了重要的带动作用。通过对大众体育项目与民族融合现状和对旅游经济影响的分析,得出了一系列实践策略建议,包括加强政府引领、社区参与、推动多元化体育项目、丰富营销和推广手段等,以促进体育与文化融合对旅游经济的可持续发展。By analyzing cases of the integration of ethnic culture and mass sports projects in Rongjiang County and Taijiang County,Guizhou Province,promoting the development of regional tourism industry,this paper deeply explores the promoting effect of the integration of mass sports and ethnic culture on the tourism economy.Research has found that these sports events incorporate profound ethnic cultural connotations in their hosting methods and content,becoming a platform for local cultural inheritance and display,and playing an important driving role in the development of the tourism industry.Through the analysis of the current situation of mass sports projects and ethnic integration,as well as their impact on the tourism economy,a series of practical strategy suggestions have been proposed,including strengthening government leadership,community participation,promoting diversified sports projects,enriching marketing and promotion methods,etc.,to promote the sustainable development of sports and cultural integration in the tourism economy.

关 键 词：大众体育 民族文化 旅游经济 实践策略 

分 类 号：F592.7[经济管理—旅游管理]