融媒体时代下短视频的发展思考  

Reflections on the Development of Short Videos in the Era of Integrated Media

作　　者：翟汇楠 Zhai Huinan(Graduate School,Kyonggi Uniuersity,Seoul 03746,Republic of Korea)

机构地区：[1]京畿大学研究生院,韩国首尔03746

出　　处：《河北经贸大学学报（综合版）》2024年第2期78-81,共4页Journal of Hebei University of Economics and Business(Comprehensive Edition)

摘　　要：近年来短视频发展速度不断加快,并已渗透进人们日常生活的方方面面。短视频具有短小精悍、丰富有趣、题材多样、娱乐性强等特点,用户在拓展视野、丰富知识、实现自我提升的同时,也暴露出降低注意力、过度影响生活以及降低认知理解能力等弊端。为满足当前快节奏高压力生活环境下受众对短视频提出的高质量要求,弱化短视频所带来的不利影响,短视频平台可以通过提高视频内容质量、引领用户需求、加大技术创新、加强监管等方法拓宽未来发展路径。In recent years,the development of short videos has been accelerating and has penetrated into every aspect of people's daily life.Short videos have basic characteristics such as short and concise,plentiful and interesting,diverse themes,and strong entertainment.While users expand their horizons,enrich their knowledge,and realize self-improvement,they also reveal the drawbacks of lowering their attention span,excessively affecting their lives,and lowering their cognitive comprehension ability.In order to meet the high quality requirements of the audience for short videos under the current fast-paced and high-stress living environment,and to minimize the negative impacts of short videos,short video platforms can broaden the path of future development by improving the quality of video content,leading the needs of the users,increasing technological innovation,and strengthening the supervision and other methods.

关 键 词：短视频 受众影响 数字技术 

分 类 号：G206[文化科学—传播学]