基于语义本体的在线健康信息行为与情感交互关系及情感画像分析  

Analysis of the Interactive Relationship Between Online Health Information Behavior and Emotion and the User Sentiment Portrait Based on Semantic Ontology

作　　者：盛姝 李娜 黄奇[2] 董晔 SHENG Shu;LI Na;HUANG Qi;DONG Ye(School of Economics and Management,Yantai University,Yantai 264005,China;School of Information Management,Nanjing University,Nanjing 210046,China;School of Literature and Journalism,Yantai University,Yantai 264005,China)

机构地区：[1]烟台大学经济管理学院,山东烟台264005 [2]南京大学信息管理学院,江苏南京210023 [3]烟台大学文学与新闻传播学院,山东烟台264005

出　　处：《情报科学》2024年第2期119-129,共11页Information Science

基　　金：山东省自然科学基金青年项目“DIKW视角下语义本体驱动的在线健康社区分面导航方法研究”(ZR2023QG107);山东省社会科学规划研究重点项目“传统家训中的美育文献整理与研究”(20BZWJ03)。

摘　　要：【目的/意义】探寻在线健康社区健康信息行为与情感之间交互关系,帮助社区疏导与关怀用户情绪,发挥社区情感支持作用。【方法/过程】研究以“方面词-情感”关系三元组抽取方式挖掘社区“行为-情感”之间的语义结构关系,进而建立“行为-情感”本体。在此基础上从多个视角及路径揭示行为与情感之间交互关联。【结果/结论】研究发现,在线健康信息行为与情感之间存在交互关系,且不同健康信息行为下与情感交互关系也具有明显差异。健康分享行为下,个体的情感显著影响个体行为。健康分享行为与积极情感的组合一定程度上促进知识的信任及接纳程度;健康信息搜寻行为下,个体的消极情感显著影响个体不同行为;积极情感通过健康信息分享行为作为中介对健康信息偶遇行为产生积极影响;情感对健康信息规避行为起到调节作用。【创新/局限】语义本体技术丰富了健康信息行为与情感之间交互关系及路径的方法研究,为社区监控舆情及疏散用户情绪提供了建议参考。研究有待于进一步探索多情境下行为与情感相互作用机制。【Purpose/significance】 To explore the interactive relationship between online health information behavior and emotion,which is helpful for users' emotion mitigation and solicitude,exert the function of emotion support of online health community.【Method/process】 In this paper,the "Aspect Word-Emotion" triplet extraction method is proposed to explore the semantic structure property of "Behavior and Emotion",then the "Behavior-Emotion" ontology can be constructed,further on this basis,the interactive relationship between behavior and emotion is revealed from multiple perspective and paths.【Result/conclusion】 The study demonstrates that online health information behavior is closely related to emotion,while there are significant differences in interactive relationship between different behavior and emotion.Individual emotion of health information sharing behavior has a positive effect in term of individual behavior.The combination of healthy sharing behavior and positive emotion promotes the trust and acceptance of knowledge of online health community user to a certain extent.Also,Individual negative emotion significantly affects different information behavior under perspective of health information seeking behavior.Moreover,health information sharing behavior as a mediator has the positive regulation of health information encounter behavior through positive emotion.Besides,emotion plays a moderating role on health information avoidance behavior.【Innovation/limitation】 This study enriches current research methodology on the interactive relationship between health information behavior and emotion based on semantic ontology technology,and provide insightful suggestions for OHCs to monitor public opinion and evacuate users' emotions.The interaction mechanism between behavior and emotion from multiple situations is needed to be further explored.

关 键 词：健康信息行为 情感 交互关系 情感画像 本体 

分 类 号：G254[文化科学—图书馆学]