老年人旅游信息行为类型及影响因素研究——基于活动理论的视角  

Exploring the Types and influencing factors of Older Adults' Travel Information Behaviors——Based on the Perspective of Activity Theory

作　　者：吴大伟 赵宇翔[1] 张妍[2,3] WU Dawei;ZHAO Yuxiang;ZHANG Yan(School of Economics and Management,Nanjing University of Science and Technology,Nanjing 210094,China;Research Institute for Data Management&Innovation,Nanjing University,Suzhou 215163,China;School of Digital Economy and Management,Nanjing University,Suzhou 215163,China)

机构地区：[1]南京理工大学经济管理学院,江苏南京210094 [2]南京大学数据管理创新研究中心,江苏苏州215163 [3]南京大学数字经济与管理学院,江苏苏州215163

出　　处：《情报科学》2024年第2期182-191,共10页Information Science

基　　金：国家社会科学基金重大项目“面向健康中国战略的智慧养老数据资源体系建设研究”(22&ZD327);江苏省高校哲学社会科学研究重大项目“智慧养老视角下江苏积极应对人口老龄化的对策研究”(2021SJZDA044)。

摘　　要：【目的/意义】银发旅游正在成为促进老年人“老有所乐”的新模式。通过探究老年人在旅游过程中信息行为的影响因素和逻辑内涵,可以为多方主体推动健康、积极的老年人旅游活动提供建议。【方法/过程】本文对24名老年旅行者进行深度访谈,以活动理论为分析框架,采用扎根理论对访谈资料进行探索性编码分析。【结果/结论】研究发现,老年人旅游信息行为包括信息获取、信息利用、内容创作、内容分享四种类型;参与动机、角色类别和特质、技术示能性、主客观条件、社会支持、分工合作是影响老年人旅游信息行为的核心因素。不同影响因素在活动理论子系统中分别影响了不同类型的老年人旅游信息行为。本研究可以为多方主体从供给侧和需求侧促进老年人智慧旅游活动提供启示。【创新/局限】借助活动理论框架,本文系统和动态地解读了老年人旅游信息行为的阶段性生发机理。然而本研究在大样本推广性、编码开放性、研究方法、示能性解读方面存在局限性。【Purpose/significance】Silver-haired tourism is becoming a new model to promote the "aging for fun" of older adults.By ex-ploring the influencing factors and logical connotations of older adults' information behavior in the process of tourism,we can provide suggestions for multiple actors to promote healthy and active tourism activities for older adults.【Method/process】This research con-ducted in-depth interviews with 24 older travelers,using activity theory as the framework,exploratory coding analysis of interview data using grounded theory.【Result/conclusion】It was found that older adults' tourism information behaviors include four types of informa-tion acquisition,information utilization,content creation,and content sharing;participation motivation,role categories and traits,tech-nology affordances,subjective and objective conditions,social support,and division of labor and cooperation are the core factors influ-encing older adults' tourism information behaviors.Different influencing factors affect different types of older adults' tourism informa-tion behavior in the activity theory subsystem,respectively.This study can provide insights for multiple actors to promote seniors' smart tourism activities from the supply side and demand side.【Innovation/limitation】With the activity theory framework,this research systematically and dynamically unravels the stage-generating mechanisms of older adults' travel information behavior.However,this study has limitations in terms of large sample generalizability,coding openness,research methodology,and affordances interpretation.

关 键 词：老年人 旅游信息行为 活动理论 技术示能性 扎根理论 

分 类 号：G252.0[文化科学—图书馆学] F592.6[经济管理—旅游管理]