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作 者:赵仁青 黄志斌[2] Zhao Renqing;Huang Zhibin
机构地区:[1]安徽科技学院马克思主义学院 [2]合肥工业大学马克思主义学院
出 处:《常州大学学报(社会科学版)》2024年第3期13-22,共10页Journal of Changzhou University:Social Science Edition
基 金:安徽高校人文社会科学研究重大项目“网络传播的价值导向与高校思政课有效引领研究”(2022AH040227)。
摘 要:集体主义和个人主义分别是网络社会性叙事与人本性叙事的价值本质属性,这决定了网络双重叙事的现实展现必然会有诸多的差异。自上而下与圈层循环是二者传播形式的不同;宏大议题与微小话题是二者内容的差异;本真表达与涂层表达是二者的不同策略。为了增强网络主流意识形态的引领力,必须采取多种手段对网络双重叙事之间的内耗进行针对性的消解。丰富传播形式,提高网络社会性叙事的破圈能力;优化内容设计,厚植网络社会性叙事的人文情怀;联动各方力量,优化网络双重叙事的表达策略。这些方式方法的综合运用,旨在引导网络人本性叙事的价值导向,并着力提升网络社会性叙事的传播效果。Collectivism and individualism are the essential value attributes of cyber social narrative and human nature narrative respectively,which determines that there are bound to be many differences in the realistic presentation of network dual narratives.The top-down approach and looping cycles characterize their different communication forms;the grand issue and small topic highlight their content differences;the true expression and the coating expression signify their distinct strategies.In order to enhance the leading role of the mainstream network ideology,it is essential to employ various methods to mitigate the internal friction between network dual narratives.These methods include diversifying communication forms to improve the outreach of network social narrative,optimizing content design to enhance the humanistic appeal of network social narrative,and coordinating efforts of multiple parties to refine the expression strategies of network dual narrative.The comprehensive application of these methods aims to guide the value orientation of the network human nature narratives and improve the communication efficacy of the network social narrative.
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