高职院校网络营销人才培养成果导向系统构建、实施要点与评量方法  

Training of Network Marketing Talents in Vocational Colleges:Construction, Implementation Points, and Evaluation Methods ofAchievement-oriented System

作　　者：张广秋[1] 王知强[1] Zhang Guangqiu;Wang Zhiqiang(Heilongjiang Polytechnic,Harbin 150080,China)

机构地区：[1]黑龙江职业学院,黑龙江哈尔滨150080

出　　处：《继续教育研究》2024年第7期64-67,共4页Continuing Education Research

基　　金：黑龙江省教育科学“十四五”规划重点课题“新媒体时代提升高职毕业生就业竞争力的实践研究”(编号:ZJB1422020)。

摘　　要：基于当前我国信息化建设背景,应用成果导向与行动学习教育理念,针对高职院校市场营销专业教育领域网络营销人才培养的实际情况,进行网络营销人才培养成果系统构建,提出人才培养的实施要点,通过开发网络营销人才培养大纲、教学设计和评量标准,提出并构建了人才培养的评量方法,体现了以社会适应性为核心的教育教学质量观和人才观。Based on the background of China’s informatization construction,considering the actual states of the network marketing talents training in the field of marketing education in vocational colleges,this paper applies the education idea of achievement-orientation and action-learning to construct the network marketing talents training achievement system,proposes the points for implementation and puts forward the evaluation method of talent training by developing the outline of training,instructional design and evaluation standards.reflecting the quality view and talent view with social adaptability as the core.

关 键 词：信息化 成果导向 行动学习 网络营销 人才培养 

分 类 号：G71[文化科学—职业技术教育学]