数字技术赋能冰雪产业链高质量发展研究  

Research on Digital Technology Empowering High-Quality Development of Ice and Snow Industry Chain

作　　者：郭文尧 刘维刚[4] Cuo Wenyao;Liu Weigang

机构地区：[1]长春金融高等专科学校会计学院,吉林长春130028 [2]吉林省金融文化研究中心 [3]华中科技大学经济学院 [4]吉林省社会科学院经济纵横编辑部,吉林长春130033

出　　处：《企业经济》2024年第6期49-57,共9页Enterprise Economy

基　　金：吉林省哲学社会科学智库基金项目“吉林省冰雪产业全链条发展问题与对策研究”(项目编号:2022JLSKZKZB051)。

摘　　要：在后冬奥会时期,我国应秉承“冰天雪地就是金山银山”的理念,加速推进“冷冰雪、热经济”。数字技术已逐步应用于冰雪产业链的各层面之中,数字技术如何助力冰雪产业链高质量发展成为关注的焦点。全球的冰雪产业正面临着数字技术的挑战,在分析当前冰雪产业链发展面临的数字技术困境后,理清数字技术赋能冰雪产业链发展的内在逻辑,探讨数字技术赋能冰雪产业链高质量发展的路径。据此,应以数字技术推进冰雪产业链资源整合、打造数字化产品、催生冰雪产业新业态、助推冰雪产业链条完善、赋能冰雪产业营销宣传、促进冰雪旅游与文化产业协同发展,为我国的冰雪产业注入新的活力与动能。China should adhere to the idea of ice and snow being mountains of gold and silver and promote the flourishing of the ice and snow industry in a rapid manner post the Winter Olympics.Digital technology has gradually been applied in the whole chain of the ice and snow industry.The way of digital technology in promoting high-quality development of the ice and snow industry has become a focus of attention.The global ice and snow industry is encountering digital technology.This paper analyzes the current difficulties,logic,and paths of digital technology in empowering high-quality development of the ice and snow industry chain.Furthermore,this paper proposes a new development pattern of digital technology assisting in resource integration,creating digital products and new forms,improving the industry chain,empowering marketing and publicity of the ice and snow industry,and promoting the development of ice and snow tourism and cultural industry.Within this pattern,digital technology will inject new vitality and momentum into China's ice and snow industry.

关 键 词：数字技术 数字赋能 冰雪产业链 冰雪经济 高质量发展 

分 类 号：F592[经济管理—旅游管理]