顾客参与产品开发阶段对旅游新产品开发绩效的影响  

The Influence of Customer Participation in Product Development Stage on Tourism New Product Development Performance

作　　者：韩瑞[1] HAN Rui(Office of Academic Affairs,Anhui Polytechnic of Industrial Economics,Hefei Anhui 230051,China)

机构地区：[1]安徽工业经济职业技术学院教务处,安徽合肥230051

出　　处：《齐齐哈尔大学学报（哲学社会科学版）》2024年第6期75-78,共4页Journal of Qiqihar University(Philosophy & Social Science Edition)

基　　金：安徽省2019年度高校优秀青年骨干人才国内访学项目(gxgnfx2019136);“樊有成大师工作室”(2020dsgzs09)。

摘　　要：旅游业作为现代服务业较为活跃的组成部分,顾客参与影响到顾企相互理解的程度,包含企业对顾客需求及潜在需求的理解和顾客对企业服务的整体感受和评价。因此,顾客参与的不断交互作用能降低旅游企业新产品开发的风险,提升响旅游新产品开发绩效。信息来源型和共同开发型是两类典型的顾客参与类型。依据合肥市及华东地区182份旅游新产品开发绩效的调查数据,采用验证性因子和分层回归分析两类顾客参与不同产品开发阶段对旅游新产品开发绩效的影响。结果显示:产品开发阶段在信息来源型、共同开发型顾客参与和旅游新产品开发绩效中起中介作用。Tourism as a more active part of modern service industry,customer participation affects the degree of mutual understanding between customers and enterprises,including enterprises'understanding of customer needs and potential needs and customers’overall feeling and evaluation of enterprise services.Therefore,the continuous interaction of customer participation can reduce the risk of new product development of tourism enterprises and promote the performance of new product development.Information source type and joint development type are two typical types of customer participation.Based on 182 survey data of tourism new product development performance in Hefei and East China,the effects of two types of customers participating in different product development stages on tourism new product development performance were analyzed by using confirmatory factors and hierarchical regression.The results show that the product development stage plays a mediating role in the information source type,the joint development type customer participation and the tourism new product development performance.

关 键 词：信息来源 共同开发 产品开发阶段 旅游新产品 开发绩效 

分 类 号：F273.2[经济管理—企业管理] F592.6[经济管理—国民经济]